Here are simple 8 tips which involves little or no investment but, a bit of effort for startups to promote their business online.
Weston Bergmann, lead investor in BetaBlox, which is an equity-based business incubator for startup entrepreneurs in Kansas City, compares SEO to a marathon:
"The most important thing to note about SEO for early-stage ventures is it's a marathon, not a sprint. I see too many people getting frustrated by a lack of stellar results in the first couple months, when this just isn't possible. These fights are long-term ones, so buckle down and stick to the basics. Eventually you'll look back and see that you've built a monster."Search Engine Optimization Bible written by Jerri L. Ledford, is a very good book to know and learn the basics of SEO. This book offers readers about what they need to write a SEO plan and implement a successful SEO program. It also provides useful and easy tips on getting the website to the top on SERPs, The sidebars provide more information and additional resources on the topic which are very helpful to a rookie.
Secondly, it is not necessary that the co-founders should only write the articles and post it. You can assign and pick someone within the organization or have a freelancer to write.
Lastly, have an option to share the blog articles over the social media. As the more the articles are shared and viewed, the more help it will do for SEO. For more details refer my article 'Is Content Still King?'.
I understand, this eats away lot of the valuable time. But, keeping aside an hour of your daily time for this will be beneficial for a long run. I would suggest not to outsource this to any agency as I believe, you are the one who knows the business well and understand the customers. Thus, the timely interactions can be properly done by you and will be effective. An hour a day is what is required.
Do not miss to read 'The Four Important Steps to Start Social Networking for Business'.
Also, one can answer related questions to their industry and business on Quora.com. Not only answer but, can ask relevant questions as well. Never know from where we can get traffic and customers.
Weston Bergmann of BetaBlox opines about guest blogging and he had this to add:
"Recently I've heard a lot of people say that guest blogging is dead. Well it's not. What's dead is spammy and manipulative link building techniques. What's more important than ever is high-quality guest blogging and thought leadership. If you're sharing high quality and exclusive content you'll be rewarded, not punished. Also, guest blogging shouldn't be a one-and-done thing; aim to write for the same publication multiple times."
Work at a startup? Ask questions or share your own experiences in the comments!