tag:blogger.com,1999:blog-192335182024-03-20T20:39:28.068+05:30SEO ColumnSearch Engine and Social Media Optimization are the present Mantra! Or should I say Online Marketing? The world of business is witnessing change every other day. The transition is from competition to that of cut-throat competition. To position your site in the right segment and attract the potential customer and that too among the competitors in the search index is a tough task. This blog is my personal one and provides my personal and honest opinion.Aashish Malvehttp://www.blogger.com/profile/08973109593699956550noreply@blogger.comBlogger200125tag:blogger.com,1999:blog-19233518.post-49697675296800378672023-09-18T12:14:00.002+05:302023-09-18T12:14:25.645+05:3010 Essential Digital Marketing Strategies for Success in 2024<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8FPVqztgC91q6N-SLLoDDMei2U-ngjtzhwdRAQc4pCTxepkRpOhW57cSzuBDp6Uf5aQe6bm_DomegeTIuWcFql2UcbZPmohQDvH5HVElG4gbA9I3Hsg6UFA7Kc0UW5s0UgTW2yfwUp1McG4RB0LumtrExKzkiDri3ZUxFr17syo-Z6rT1jPGV/s1280/Digital%20Marketing%20Stratagies%20for%202024.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="853" data-original-width="1280" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8FPVqztgC91q6N-SLLoDDMei2U-ngjtzhwdRAQc4pCTxepkRpOhW57cSzuBDp6Uf5aQe6bm_DomegeTIuWcFql2UcbZPmohQDvH5HVElG4gbA9I3Hsg6UFA7Kc0UW5s0UgTW2yfwUp1McG4RB0LumtrExKzkiDri3ZUxFr17syo-Z6rT1jPGV/s320/Digital%20Marketing%20Stratagies%20for%202024.jpg" width="320" /></a></div><br /><p><br /></p><p>The realm of digital marketing continues to evolve at a rapid pace, with new technologies, platforms, and consumer behaviours shaping the landscape. As we look ahead to 2024, it becomes crucial for businesses to stay ahead of the curve by implementing effective digital marketing strategies. Let’s explore ten essential strategies that will pave the way for digital marketing success in the upcoming year.</p><p><b>1.<span style="white-space: pre;"> </span>Embrace Omnichannel Marketing:</b></p><p>In 2024, reaching customers through multiple touchpoints will be more critical than ever. Embrace an omnichannel marketing approach that seamlessly integrates various platforms and channels. By providing a consistent and personalized brand experience across websites, social media, email, mobile apps, and offline channels, you can enhance engagement and drive conversions.</p><p><b>2.<span style="white-space: pre;"> </span>Leverage Artificial Intelligence (AI) and Machine Learning (ML):</b></p><p>Harness the power of AI and ML to gain valuable insights into consumer behaviour, automate processes, and deliver personalized experiences. Utilize AI-driven tools for data analysis, chatbots for customer support, and predictive analytics for smarter decision-making. By leveraging AI and ML, you can enhance efficiency, optimize campaigns, and improve overall marketing performance.</p><p><b>3.<span style="white-space: pre;"> </span>Prioritize Content Marketing:</b></p><p>Content will remain the cornerstone of digital marketing in 2024. Develop a robust content marketing strategy that focuses on delivering valuable, informative, and engaging content to your target audience. Invest in creating high-quality blog articles, videos, podcasts, and visual assets that resonate with your customers' interests and pain points. Emphasize storytelling to connect emotionally with your audience.</p><p><b>4.<span style="white-space: pre;"> </span>Optimize for Voice Search:</b></p><p>With the increasing popularity of voice-enabled devices, voice search will continue to gain prominence. Optimize your digital presence to cater to voice queries by using natural language keywords and structured data. Consider the conversational tone in your content and ensure your website is mobile-friendly for voice search optimization.</p><p><b>5.<span style="white-space: pre;"> </span>Embrace Video Marketing:</b></p><p>Video content consumption is on the rise, making it a crucial element of any digital marketing strategy. Create compelling videos that educate, entertain, or inspire your target audience. Utilize live streaming, video tutorials, product demonstrations, and user-generated content to engage with your customers and build brand loyalty.</p><p><b>6.<span style="white-space: pre;"> </span>Enhance Personalization:</b></p><p>In an era where customers expect personalized experiences, leveraging data and automation is vital. Utilize customer data to deliver tailored messages, product recommendations, and offers based on individual preferences and behaviours. Personalization helps build stronger connections, increases customer satisfaction, and drives higher conversion rates.</p><p><b>7.<span style="white-space: pre;"> </span>Focus on Social Media Engagement:</b></p><p>Social media will continue to play a pivotal role in digital marketing. Develop a social media strategy that emphasizes genuine engagement, community building, and user-generated content. Leverage social media platforms to connect directly with your audience, address their concerns, and build brand advocacy through interactive and meaningful conversations.</p><p><b>8.<span style="white-space: pre;"> </span>Invest in Influencer Marketing:</b></p><p>Influencer marketing will remain a powerful strategy in 2024. Identify influencers relevant to your industry and collaborate with them to reach and engage your target audience. Partnering with influencers can help you amplify your brand's reach, build credibility, and drive conversions.</p><p><b>9.<span style="white-space: pre;"> </span>Emphasize Customer Experience:</b></p><p>Customer experience will be a key differentiator in 2024. Ensure a seamless and delightful user experience across all touchpoints, from website navigation to checkout processes. Invest in user-friendly interfaces, responsive design, fast-loading pages, and personalized interactions to enhance customer satisfaction and loyalty.</p><p><b>10.<span style="white-space: pre;"> </span>Stay Agile and Data-Driven:</b></p><p>In the rapidly changing digital landscape, agility and data-driven decision-making are crucial. Continuously monitor and analyse your marketing efforts, measure key performance indicators, and adapt your strategies accordingly. Utilize data analytics to gain insights into customer preferences, campaign performance, and market trends, enabling you to optimize your marketing initiatives effectively.</p><p>As we approach 2024, digital marketing continues to offer vast opportunities for businesses to connect with their target audience, drive growth, and stay competitive. Adapt, innovate, and engage with your audience to thrive in the ever-evolving digital landscape.</p><p>Also, discover captivating and informative articles on my blog for a rewarding reading experience.</p><p> </p><div class="blogger-post-footer"><script type="text/javascript"><!--
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While attracting visitors to the website is essential, the real magic happens when you can turn those anonymous visitors into engaged prospects who are eager to hear from you. Let’s explore effective strategies to transform cold traffic into hot leads that can fuel your business growth.</p><p><b>Understanding the Cold Traffic </b></p><p>Cold traffic refers to visitors who are unfamiliar with your brand, products, or services. They may have found their way to your website through various channels like search engines, social media, or online advertisements. These individuals are often at the top of your sales funnel and need some nurturing to become valuable leads.</p><p>The journey from cold traffic to hot leads is not a straightforward one, but with the right strategies, you can make it happen. Here are some proven techniques to help you convert those cold visitors into warm and eager prospects.</p><p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8C9kytJVjUNWx9q5KS7p-nIiGvCaMKHgmPN6wdTgWYJ-ZlfUC6Mil44RLZ6UegXckMyaDWtVqR2KKCV3Z_enZjKcKmcZPmHNVQrdbmFZ2WxEDwqYWf1nv9x7gJ37_s6ScwpP_qtoUdBvIxbDa6r4v96ur43FhYhELOjrQHZdVALDnDZ14Kwt0/s1767/Cold%20Leads%20to%20Sales.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="722" data-original-width="1767" height="131" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8C9kytJVjUNWx9q5KS7p-nIiGvCaMKHgmPN6wdTgWYJ-ZlfUC6Mil44RLZ6UegXckMyaDWtVqR2KKCV3Z_enZjKcKmcZPmHNVQrdbmFZ2WxEDwqYWf1nv9x7gJ37_s6ScwpP_qtoUdBvIxbDa6r4v96ur43FhYhELOjrQHZdVALDnDZ14Kwt0/s320/Cold%20Leads%20to%20Sales.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><p></p><p><b>1. Create Captivating Landing Pages</b></p><p>Your website's landing pages play a pivotal role in converting cold traffic. When a visitor arrives on your page, they should immediately understand what you offer and why it matters to them. Make sure your landing pages are visually appealing, mobile-friendly and include a clear call-to-action (CTA) that encourages visitors to take the next step.</p><p><b>2. Offer Value Through Content Marketing</b></p><p>Content is king in the digital marketing world. Create high-quality, informative, and relevant content that addresses the pain points and interests of your target audience. Blog posts, videos, ebooks, and webinars are all excellent ways to provide value to your visitors and entice them to learn more about your offerings.</p><p><b>3. Implement Lead Magnets</b></p><p>Lead magnets are valuable resources or offers that you provide to visitors in exchange for their contact information. This could be a free ebook, a downloadable template, a webinar, or a newsletter subscription. By offering something valuable, you can entice visitors to share their email addresses and move them one step closer to becoming hot leads.</p><p><b>4. Optimize for Search Engines (SEO)</b></p><p>To attract and convert cold traffic effectively, your website needs to be discoverable. Invest in SEO strategies to ensure your content ranks well on search engines for relevant keywords. When people find your site while searching for answers to their questions, they are more likely to engage with your content and consider your offerings.</p><p><b>5. Engage Through Email Marketing</b></p><p>Once you have captured a visitor's email address, use email marketing to nurture the relationship. Send personalized and relevant content, offers, and updates to keep your audience engaged. Automation tools can help you segment your email list and deliver tailored messages to different segments of your audience.</p><p><b>6. Retargeting Ad Campaigns</b></p><p>Don't let cold traffic slip away after one visit. Implement retargeting ad campaigns to bring them back to your website. By showing targeted ads to people who have previously visited your site, you can remind them of your offerings and encourage them to take action.</p><p><b>7. A/B Testing and Optimization</b></p><p>Continuously test and optimize your landing pages, CTAs, and content to improve conversion rates. A/B testing allows you to compare different variations and identify what works best for your audience. Small tweaks can lead to significant improvements in conversion rates over time.</p><p><b>8. Social Proof and Trust Signals</b></p><p>Build trust with your cold traffic by showcasing social proof, such as customer reviews, testimonials, and case studies. Trust signals like secure payment options and privacy policies can also reassure visitors that their information is safe with you.</p><p><b>9. Personalization</b></p><p>Tailor your content and offers to match the specific interests and behaviours of your cold traffic. Personalization can significantly increase engagement and conversion rates by making visitors feel like you understand their unique needs.</p><p><b>10. Analytics and Data Analysis</b></p><p>Regularly monitor the website traffic, user behaviour, and conversion rates using analytics tools. Analyzing the data will help you identify what's working and where you need to make improvements in your cold traffic conversion strategy.</p><p>Converting cold traffic into hot leads is an ongoing process that requires a combination of compelling content, effective lead generation tactics, and constant optimization. By implementing these strategies, one can nurture the audience and turn them into valuable leads that contribute to the increase in sales. Remember that building relationships with your audience takes time, but the results are well worth the effort in the long run.</p><div class="blogger-post-footer"><script type="text/javascript"><!--
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crucial for understanding its performance and making informed decisions to
improve its effectiveness. Here is a step-by-step guide on how to analyze email
marketing metrics and make necessary corrections for a successful campaign:<o:p></o:p></p><p class="MsoNormal"><b>Step 1: Gather and Understand Key Metrics<o:p></o:p></b></p><p class="MsoNormal"><b>Open Rate:</b> This metric indicates the percentage of
recipients who opened your email. A low open rate might suggest issues with
your subject lines or the sender’s reputation.<o:p></o:p></p><p class="MsoNormal"><b>Click-Through Rate (CTR):</b> CTR measures the percentage
of recipients who clicked on links within your email. A low CTR could indicate
that your content or call-to-action (CTA) needs improvement.<o:p></o:p></p><p class="MsoNormal"><b>Conversion Rate:</b> This metric shows the percentage of
recipients who completed the desired action, such as making a purchase or
signing up. If your conversion rate is low, it may indicate that your CTA or
landing page needs optimization.<o:p></o:p></p><p class="MsoNormal"><b>Bounce Rate:</b> Bounce rate indicates the percentage of
emails that couldn't be delivered. High bounce rates might suggest issues with
your email list quality.<o:p></o:p></p><p class="MsoNormal"><b>Unsubscribe Rate:</b> This metric measures the percentage
of recipients who unsubscribed after receiving your email. Analyze this to
ensure your content is relevant and valuable to your audience.<o:p></o:p></p><p class="MsoNormal"><b>Step 2: Identify Patterns and Trends<o:p></o:p></b></p><p class="MsoNormal">Look for patterns in your metrics. Are there specific days
or times when your emails perform better? Are certain types of content driving
higher engagement? Identify trends to understand what's working and what's not.<o:p></o:p></p><p class="MsoNormal"><b>Step 3: Segment Your Audience<o:p></o:p></b></p><p class="MsoNormal">Segment your email list based on various factors like
demographics, behaviour, and engagement levels. Analyze how different segments
respond to your emails. This can help you tailor content and offers to specific
audience groups.<o:p></o:p></p><p class="MsoNormal"><b>Step 4: A/B Testing<o:p></o:p></b></p><p class="MsoNormal">Perform A/B tests to experiment with different elements of
your emails, such as subject lines, CTAs, visuals, and send times. Compare the
results to see what resonates best with your audience and implement those
findings in your future campaigns.<o:p></o:p></p><p class="MsoNormal"><b>Step 5: Corrective Actions for Improvement<o:p></o:p></b></p><p class="MsoNormal">Based on your analysis, take corrective actions to improve
your email campaign:<o:p></o:p></p><p class="MsoNormal"><b>Subject Lines:</b> If your open rates are low, work on
creating attention-grabbing and relevant subject lines that entice recipients
to open your emails.<o:p></o:p></p><p class="MsoNormal"><b>Content:</b> If your CTR is low, focus on creating
engaging and valuable content. Ensure your email provides clear benefits to the
recipient.<o:p></o:p></p><p class="MsoNormal"><b>Design:</b> If your conversion rate is low, assess the
design of your emails and landing pages. Make sure they're visually appealing,
easy to navigate, and optimized for mobile.<o:p></o:p></p><p class="MsoNormal"><b>Segmentation:</b> If certain segments have higher
engagement rates, personalize your content and offers for those segments to
drive better results.<o:p></o:p></p><p class="MsoNormal"><b>Frequency:</b> If the unsubscribe rate is high, consider
whether you're sending too many emails. Finding the right balance between
staying in touch and not overwhelming your audience is crucial.<o:p></o:p></p><p class="MsoNormal"><b>List Hygiene:</b> Regularly clean your email list by
removing inactive subscribers and correcting email addresses to reduce bounce rates.<o:p></o:p></p><p class="MsoNormal"><b>Deliverability:</b> If your emails are landing in spam
folders, ensure you're following best practices for email deliverability. Avoid
spammy language, use a reputable email service provider, and authenticate your
emails.<o:p></o:p></p><p class="MsoNormal"><b>Step 6: Continuous Improvement<o:p></o:p></b></p><p class="MsoNormal">Email marketing is an ongoing process. Continuously analyze
metrics, learn from your successes and failures, and adapt your strategies
accordingly. Regularly review and refine your campaigns to achieve better
results over time.<o:p></o:p></p><p>
</p><p class="MsoNormal">By analyzing email metrics and implementing the necessary
corrections, you'll be on your way to creating successful email marketing
campaigns that engage your audience and drive desired actions.<o:p></o:p></p><div class="blogger-post-footer"><script type="text/javascript"><!--
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</script></div>Aashish Malvehttp://www.blogger.com/profile/08973109593699956550noreply@blogger.com0tag:blogger.com,1999:blog-19233518.post-43074746121261728642023-08-04T11:50:00.003+05:302023-08-04T11:54:40.346+05:30Tapping into the World of Voice Search: Optimizing for Voice Assistants<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS449xcEjabygemuCROO8mhCyJ_Nf7oGr0yYDrl6w2t6p4e9HL3x-woV-okN4QEwSz6V_H-_0pPFuwK5ZYEH2cBhEXU3MeqMF8n0TesLkXquA0MAz0wN1BPXKfiuGeMixcwUMwcPzxX5_h-Kro7HNq-epxYURzD5Io-Yig-1IfDu16L6XtXeAQ/s1280/voice%20search.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS449xcEjabygemuCROO8mhCyJ_Nf7oGr0yYDrl6w2t6p4e9HL3x-woV-okN4QEwSz6V_H-_0pPFuwK5ZYEH2cBhEXU3MeqMF8n0TesLkXquA0MAz0wN1BPXKfiuGeMixcwUMwcPzxX5_h-Kro7HNq-epxYURzD5Io-Yig-1IfDu16L6XtXeAQ/s320/voice%20search.jpg" width="320" /></a></div><br /><p></p><p>The rapid advancement of technology has fundamentally transformed the way we interact with our devices. One of the most groundbreaking innovations in recent years is the proliferation of voice assistants. From Siri to Alexa and Google Assistant, voice search has become an integral part of our daily lives, revolutionizing how we access information and interact with technology. As a digital marketing consultant, it's crucial to recognize the potential of voice search and its impact on the marketing landscape. </p><p>The rise of voice search can be attributed to several factors, including the increased convenience and speed it offers compared to traditional text-based searches. Voice assistants have become smarter and more accurate in understanding natural language, making it easier for users to perform hands-free searches while on the go. Voice search is also gaining popularity due to the growing adoption of smart speakers and voice-activated devices in homes and workplaces.</p><p>According to comScore, by 2020, half of all searches are projected to be voice-based. This shift in consumer behavior presents an enormous opportunity for businesses to leverage voice search as a powerful marketing channel.</p><p>Let's explore the world of voice search and uncover effective strategies for optimizing your digital marketing efforts to thrive in this new era.</p><p><b>Understand User Intent:</b></p><p>When optimizing for voice search, understanding user intent is paramount. Voice searches tend to be more conversational and long-tail in nature. People are more likely to ask questions using natural language, such as "What's the best Italian restaurant near me?" or "How do I fix a leaky faucet?" To effectively optimize for voice search, businesses must identify and target the specific questions and queries that their target audience is likely to ask.</p><p><b>Focus on Featured Snippets:</b></p><p>Featured snippets, also known as "position zero" results, are concise answers to user queries that appear at the top of search engine results pages (SERPs). These snippets are often the answers that voice assistants read aloud when responding to voice queries. To increase the chances of your content being featured, structure your content to provide clear and concise answers to commonly asked questions within your industry.</p><p><b>Local SEO Matters:</b></p><p>Voice searches are often location-based, with users seeking information about nearby businesses and services. Optimizing your website for local SEO is critical for attracting voice search traffic. Ensure your Google My Business profile is complete and up-to-date with accurate location, contact details, and business hours.</p><p><b>Mobile-Friendly and Fast-loading:</b></p><p>Voice searches are predominantly conducted on mobile devices. Therefore, it is crucial to have a mobile-friendly website that offers a seamless user experience across all devices. Additionally, ensure your website loads quickly, as voice search users expect fast results.</p><p><b>Long-Tail Keywords:</b></p><p>Incorporate long-tail keywords into your content that align with conversational queries. People tend to use more words in their voice searches, and optimizing for long-tail keywords can significantly improve your chances of appearing in relevant voice search results.</p><p>Voice search is reshaping the digital marketing landscape and presenting businesses with exciting new opportunities to connect with their audiences. It's essential to embrace this emerging technology and optimize marketing strategies to cater to voice assistant users effectively. Understanding user intent, leveraging featured snippets, local SEO, and mobile-friendliness are just some of the key tactics to thrive in the world of voice search. By staying ahead of the curve and adapting to changing consumer behaviour, businesses can position themselves at the forefront of voice search marketing and reap the rewards of this transformative technology.</p><div class="blogger-post-footer"><script type="text/javascript"><!--
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</script></div>Aashish Malvehttp://www.blogger.com/profile/08973109593699956550noreply@blogger.com0tag:blogger.com,1999:blog-19233518.post-59529906904213656742023-07-24T13:18:00.001+05:302023-07-24T13:20:38.571+05:30Demystifying Data Analytics: Leveraging Insights for Effective Campaigns<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidF1oGm5uTFDdIRSDGr1FFSMyZCK6my7ag-zUpOpcNPwAfqMMKIMd39q95vhmmaZyaiIX8mvdVKYYRgU_N1JmmYLMuK6lvCKrwD3M8OnN6l0VMOqLsEZRBh41ct7dsqz3ANeW7yPodkcgFpFucGqixvONzQqh3aX4TMCpCtWL92euxJHkBWz5O/s1280/analytics-g8e81ba047_1280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="885" data-original-width="1280" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidF1oGm5uTFDdIRSDGr1FFSMyZCK6my7ag-zUpOpcNPwAfqMMKIMd39q95vhmmaZyaiIX8mvdVKYYRgU_N1JmmYLMuK6lvCKrwD3M8OnN6l0VMOqLsEZRBh41ct7dsqz3ANeW7yPodkcgFpFucGqixvONzQqh3aX4TMCpCtWL92euxJHkBWz5O/s320/analytics-g8e81ba047_1280.jpg" width="320" /></a></div><br /><p><br /></p><p>In today's digitally driven world, data has become an invaluable asset for businesses seeking to make informed decisions and drive successful marketing campaigns. Amidst the vast amounts of information available, data analytics has emerged as a crucial tool in unravelling mysteries and extracting actionable insights. By harnessing the power of data analytics, businesses can unlock a wealth of knowledge that can propel their campaigns to new heights of success.</p><p>Data analytics involves the systematic collection, analysis, interpretation, and visualization of data to uncover meaningful patterns, trends, and correlations. It empowers marketers to gain a deeper understanding of their target audience, measure campaign performance, optimize strategies, and make data-driven decisions that yield tangible results.</p><p>The first step in demystifying data analytics is to establish clear objectives and define key performance indicators (KPIs) that align with overall marketing goals. Whether it's increasing website traffic, boosting conversions, or improving customer engagement, having specific goals in mind helps guide the data analysis process and ensures that insights are focused and actionable.</p><p>Next, businesses must implement robust data tracking and measurement systems to gather relevant data across various channels and touchpoints. This includes leveraging tools such as Google Analytics, social media analytics platforms, customer relationship management (CRM) systems, and other data collection methods to capture meaningful data points. It is essential to define the key metrics that align with campaign objectives, such as click-through rates, conversion rates, bounce rates, customer lifetime value, and customer acquisition cost.</p><p>Once the data is collected, the real power of data analytics comes into play. Through advanced analytical techniques, businesses can uncover valuable insights that drive effective campaign strategies. Here are some key areas where data analytics can be leveraged for campaign success:</p><p style="text-align: left;"></p><ol style="text-align: left;"><li><b>Audience Segmentation:</b> By analyzing demographic, behavioural, and psychographic data, businesses can segment their audience into distinct groups based on shared characteristics and preferences. This enables targeted messaging and tailored campaigns that resonate with specific customer segments, maximizing engagement and conversions.</li><li><b>Customer Journey Mapping:</b> Data analytics provides valuable insights into the customer journey, allowing businesses to understand the touchpoints, pain points, and preferences of their customers. Mapping the customer journey helps identify opportunities for improvement, optimize user experiences, and deliver personalized content at each stage of the journey.</li><li><b>A/B Testing and Optimization:</b> Data analytics facilitates A/B testing, where different versions of campaigns, landing pages, or creative elements are compared to determine which performs better. Through iterative testing and optimization, businesses can refine their campaigns, improve conversion rates, and enhance overall performance.</li><li><b>Predictive Analytics:</b> Leveraging historical data and machine learning algorithms, predictive analytics can forecast future outcomes, such as customer behaviour, campaign performance, and market trends. By identifying patterns and trends, businesses can make proactive adjustments to their campaigns, capitalize on opportunities, and mitigate risks.</li><li><b>Campaign Performance Tracking:</b> Data analytics enables real-time monitoring and tracking of campaign performance, providing valuable insights into key metrics, ROI, and attribution. This allows businesses to assess the effectiveness of their campaigns, make data-driven adjustments, and allocate resources wisely.</li><li><b>Customer Lifetime Value (CLV) Analysis:</b> By analyzing customer data, businesses can calculate CLV, which represents the total revenue a customer is expected to generate throughout their relationship with the brand. CLV analysis helps prioritize high-value customers, identify opportunities for cross-selling or upselling, and tailor marketing efforts accordingly.</li></ol><p></p><p>To fully leverage the power of data analytics, businesses must invest in skilled professionals or collaborate with data experts who possess the expertise to extract meaningful insights. Additionally, staying updated with the latest tools, technologies, and industry best practices is crucial to maximize the benefits of data analytics and keep pace with the rapidly evolving landscape.</p><p>In conclusion, data analytics is a game-changer in the realm of marketing, enabling businesses to demystify the vast amounts of available data and transform it into actionable insights. By leveraging data analytics effectively, businesses can make informed decisions, optimize campaign strategies, and achieve remarkable results. Embracing data analytics as a core component of marketing efforts is no longer an option but a necessity in today's competitive landscape, where data-driven decisions pave the way for success.</p><div>Feel free to share your thoughts and additional connections in the comments below.</div><div class="blogger-post-footer"><script type="text/javascript"><!--
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</script></div>Aashish Malvehttp://www.blogger.com/profile/08973109593699956550noreply@blogger.com0tag:blogger.com,1999:blog-19233518.post-14987149245857599542023-07-24T13:09:00.003+05:302023-07-24T13:17:06.864+05:3010 Essential Precautions for Safe WhatsApp Marketing<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1_Why4KMFXrLDj08SBfiSwAixBlmKrAjB_XNdpLcJgeapeTmXKGYHsEhCVOYiX-_JtvYxqc4szyUZeH1k4vEm1SDJwyu1DE7GdcT1TGfguSog_aQZ-zjXKrQ7ocU9ObM0CngWMMzbCUALRea98M9B0k-5LktwJt-YgfF5E2YuKOPqJSA_BEQK/s1280/entrepreneur-g19d19ec4f_1280.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="848" data-original-width="1280" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1_Why4KMFXrLDj08SBfiSwAixBlmKrAjB_XNdpLcJgeapeTmXKGYHsEhCVOYiX-_JtvYxqc4szyUZeH1k4vEm1SDJwyu1DE7GdcT1TGfguSog_aQZ-zjXKrQ7ocU9ObM0CngWMMzbCUALRea98M9B0k-5LktwJt-YgfF5E2YuKOPqJSA_BEQK/s320/entrepreneur-g19d19ec4f_1280.jpg" width="320" /></a></div><br /><p></p><p>WhatsApp has emerged as a powerful tool for businesses to connect with their customers and promote their products or services. However, it's crucial to use this platform responsibly and ethically to avoid any unintended consequences. In this article, we will discuss ten essential precautions that every marketer should take while using WhatsApp for their marketing efforts.</p><p></p><ol style="text-align: left;"><li><b>Obtain Consent: </b>Before initiating any marketing messages on WhatsApp, make sure to obtain explicit consent from your recipients. This means getting their permission to send promotional content and respecting their right to opt out at any time. Unsolicited messages can be irritating and may lead to negative reviews or even legal repercussions.</li><li><b>Segment Your Audience: </b>Avoid sending the same generic messages to all your WhatsApp contacts. Segment your audience based on their preferences, interests, and past interactions with your brand. Tailored messages are more likely to resonate with recipients, increasing the chances of positive responses.</li><li><b>Avoid Spamming: </b>Sending excessive messages, repetitive content, or irrelevant information can be considered spam. Spamming not only annoys your recipients but can also lead to penalties or account suspensions from WhatsApp. Maintain a reasonable frequency for your marketing messages to keep your audience engaged without overwhelming them.</li><li><b>Be Clear and Concise: </b>Craft your marketing messages with clarity and brevity. WhatsApp is a platform for quick and casual conversations, so avoid lengthy texts. Get straight to the point and include essential information such as offers, discounts, or product details concisely.</li><li><b>Respect Timing: </b>Timing is crucial when it comes to WhatsApp marketing. Sending messages during inappropriate hours, such as late at night or early in the morning, can be disruptive and may result in a negative perception of your brand. Stick to reasonable business hours when sending promotional content.</li><li><b>Avoid Misleading Information: </b>Honesty and transparency are vital in any marketing strategy. Avoid using misleading or false information in your WhatsApp campaigns. Being truthful builds trust with your customers, fostering a long-lasting relationship with your brand.</li><li><b>Offer Value: </b>Ensure that your marketing messages provide real value to your recipients. Whether it's exclusive offers, useful tips, or informative content, delivering something meaningful enhances the chances of positive engagement and loyalty from your customers.</li><li><b>Secure Customer Data: </b>Respect the privacy of your customers' data and take measures to secure it. WhatsApp conversations may contain sensitive information, so it's essential to protect it from unauthorized access or breaches.</li><li><b>Provide Opt-out Option: </b>Always provide a clear and easy-to-follow opt-out option in your marketing messages. Respecting your recipients' choice to unsubscribe shows that you value their preferences and can help you maintain a positive reputation.</li><li><b>Monitor and Analyze: </b>Regularly monitor the performance of your WhatsApp marketing campaigns. Track open rates, click-through rates, and customer feedback to understand what works best for your audience. Analyzing the data can help refine your strategies and deliver more effective marketing messages.</li></ol><p></p><p>WhatsApp marketing can be a valuable asset for businesses when used responsibly and considerately. By obtaining consent, avoiding spam, providing value, and respecting privacy, you can create successful WhatsApp marketing campaigns that engage your audience and promote your brand positively. Remember, building a strong relationship with your customers is the key to long-term success in WhatsApp marketing.</p><p>Feel free to share your thoughts and additional connections in the comments below.</p><div><br /></div><div class="blogger-post-footer"><script type="text/javascript"><!--
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WhatsApp, with its massive user base and extensive reach, has emerged as a game-changer in the realm of digital marketing. WhatsApp can help businesses elevate their marketing strategies and engage with customers in a more personalized and effective manner.</p><p><b>Direct and Instant Communication:</b></p><p>WhatsApp's biggest advantage is its real-time, two-way communication. Businesses can engage with customers directly through private chats or groups, building a more personal connection. By leveraging WhatsApp for marketing, you can send instant updates, respond to queries, and provide swift customer support, enhancing customer satisfaction.</p><p><b>Cost-Effective Communication:</b></p><p>Compared to traditional SMS marketing, WhatsApp allows businesses to send multimedia content like images, videos, and documents without incurring extra charges. This cost-effective approach enables businesses, especially small and medium-sized enterprises, to reach a broader audience without breaking the bank.</p><p><b>Customer Support and Relationship Building:</b></p><p>Excellent customer support is the backbone of any successful business. WhatsApp provides a platform where customers can easily reach out to businesses with their concerns and queries. By promptly responding to their needs, businesses can build trust and long-lasting relationships, turning satisfied customers into brand advocates.</p><p><b>Automated Messaging and Chatbots:</b></p><p>WhatsApp Business API allows for the integration of automated messaging and chatbots, enabling businesses to handle frequently asked questions, provide order updates, and offer relevant information 24/7. This automation enhances efficiency, saves time, and ensures consistent service.</p><p><b>Targeted Marketing Campaigns:</b></p><p>With WhatsApp, businesses can run targeted marketing campaigns by segmenting their audience into different groups. These groups can receive personalized messages and exclusive offers, resulting in higher engagement and conversion rates.</p><p><b>Rich Media Content for Engagement:</b></p><p>Visual content is a powerful tool in marketing, and WhatsApp allows businesses to share images, videos, and GIFs to capture users' attention and deliver engaging messages. Creative and compelling content can go viral, further expanding brand reach.</p><p><b>Feedback and Surveys:</b></p><p>WhatsApp can serve as a valuable feedback collection tool. By sending short surveys or polls, businesses can gain insights into customer preferences, opinions, and pain points, helping them tailor their products and services accordingly.</p><p><b>Customer Loyalty Programs:</b></p><p>WhatsApp Groups are an excellent way to create exclusive communities for loyal customers. By offering special rewards, discounts, and sneak peeks, businesses can foster a sense of belonging and turn customers into loyal brand advocates.</p><p><b>WhatsApp Status for Time-Sensitive Updates:</b></p><p>Utilizing the "Status" feature, businesses can share time-sensitive updates, limited-time offers, and event invitations. These temporary updates create a sense of urgency, encouraging customers to take immediate action.</p><p>WhatsApp has revolutionized the way businesses approach marketing and customer engagement. With its direct, instant communication capabilities, cost-effectiveness, and ability to deliver rich media content, WhatsApp offers unparalleled opportunities for businesses to connect with their target audience on a deeper level. By incorporating WhatsApp into their marketing strategy, businesses can build stronger relationships with customers, increase brand loyalty, and drive significant growth in the digital landscape. Embrace the power of WhatsApp and take your marketing efforts to new heights!</p><p><br /></p><div class="blogger-post-footer"><script type="text/javascript"><!--
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You will wish you knew almost everything about the industry or the domain. That is the beginning of the road towards becoming an expert. At that point in time, you will feel excitement and nervousness, both at the same time. That is because you know it will take a lot of effort, dedication and courage to understand that subject, to dive into that ocean of knowledge. It could be possible that you do not find anyone to gain that knowledge from or even talk about it. But you do not have to worry about it. I am sure that is how every successful entrepreneur has learned. </span></p><p style="text-align: left;"></p><p style="text-align: left;"><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif">It was not just the training session, books or guides that were the only sources of an entrepreneur’s growth. It was the dedication with that tinge of excitement they felt at the very moment the idea struck them. Do not let yourself settle for anything less. If you want to learn about something, search for ways to know about it. Scratch your brain and find appropriate help for yourself. This help could be from sources like the internet, books, training sessions, mentors or anything else. While travelling in a metro, you never know if the person sitting beside you is an expert in the very same field. So, communicate. Open doors for yourself. Talk about ideas. Interact. But, don’t give up. Learn it today, so you can pat your back tomorrow and be proud of what you have become.</span></p><p style="text-align: left;"><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif">You will not become an expert overnight. It will start with reading, learning, and then putting it all to work. The best way to become an expert is to practice it. As the saying goes – ‘Practice makes a man Perfect’. But, while we talk about becoming an expert, we must not forget to learn other things as well. Of course, you don’t want to do the same thing for your entire life. </span></p><p style="text-align: left;"><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif">And, once you have learned and are on the path of becoming an expert, remember that people have helped you. And now the ball is in your court. You need to help others by sharing your experience and the lessons you have learned. As what goes around, comes around. Maybe, one day, you will come across another expert or mentor who can again sow a seed of learning in you. An entrepreneur is always a perpetual student and learns from anyone and everyone. Thus, learning never stops and so being an expert always continues until you make your peers an expert. </span></p><p style="text-align: left;"><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif">A successful entrepreneur does not exhibit that he is an ‘expert’. He becomes one among everybody. He does not think he is above everybody else. He just feels as if he is part of the team. A sense of belongingness makes him interact with his team and peers.</span></p><p style="text-align: left;"><span face="-apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif">An ‘Expert’ is one who has the patience to listen to others. He is capable of seeing others’ points of view. It is a multi-dimensional understanding and learning. Seeing a situation from various angles gives one the complete picture and thus, it leads one to be an ‘Expert’.</span></p><p><span face="-apple-system, system-ui, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Fira Sans, Ubuntu, Oxygen, Oxygen Sans, Cantarell, Droid Sans, Apple Color Emoji, Segoe UI Emoji, Segoe UI Emoji, Segoe UI Symbol, Lucida Grande, Helvetica, Arial, sans-serif"><br /></span></p><p><br /></p><div class="blogger-post-footer"><script type="text/javascript"><!--
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lessons about digital marketing. Just like nature's cycle, digital marketing
needs to adapt and connect with consumers in a constantly changing world. Let's
explore how the monsoon and digital marketing are connected and how businesses
can benefit from this connection.<o:p></o:p></p><p class="MsoNormal"><b>Embracing Change: </b>The monsoon shows us how to embrace
change as weather shifts and landscapes transform. Similarly, digital marketing
should keep up with the latest trends and technologies. A good digital
marketing strategy should be flexible and adapt to changes in consumer behaviour,
search engine algorithms, and social media trends. For example, a traditional
retailer may transition to an online store and use social media to engage with
customers effectively.<o:p></o:p></p><p class="MsoNormal"><b>Building Resilience:</b> Monsoons bring challenges like flooding, and
digital marketing has its obstacles. To stay strong during tough times,
businesses should diversify their marketing efforts and have a strong online
presence. For instance, if a business relies heavily on one marketing channel
like Google Ads, you should explore other options like influencer marketing or
SEO.<o:p></o:p></p><p class="MsoNormal"><b>Nurturing Growth:</b> Just as the monsoon rejuvenates the earth,
digital marketing can nurture growth by building meaningful relationships with
customers. Personalized content and engaging social media interactions help
create a loyal customer base and drive business growth. For instance, a food
delivery app can use data analytics to understand customer preferences and
offer personalized discounts, leading to increased orders.<o:p></o:p></p><p class="MsoNormal"><b>Creating Connections:</b> The monsoon connects distant lands through
rivers, just like digital marketing connects businesses with audiences
worldwide. Social media and online advertising enable companies to reach
customers beyond geographical boundaries. For example, a clothing brand can use
social media platforms to showcase products and engage with different regional
markets effectively.<o:p></o:p></p><p class="MsoNormal"><b>Harnessing the Power of Data:</b> The monsoon's behaviour can be predicted
through weather data, and digital marketing thrives on data analysis too.
Businesses can gather valuable insights through web analytics, customer
feedback, and market research. This data-driven approach helps marketers make
informed decisions and optimize campaigns. For example, an e-commerce platform
can analyze website traffic data to identify popular products in different
regions and create targeted promotional campaigns.<o:p></o:p></p><p class="MsoNormal"><b>Timing is Everything:</b> Just like the monsoon's arrival is
eagerly awaited for agricultural success, timing is crucial in digital
marketing. Understanding peak seasons and consumer behaviour allows businesses
to launch effective marketing campaigns. For instance, launching a new product
during a festive season like Diwali can increase sales.<o:p></o:p></p><p class="MsoNormal" style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgba(69,89,164,.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 transparent; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 transparent; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 transparent; --tw-shadow: 0 0 transparent; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; white-space-collapse: preserve;">In conclusion, the connection between the monsoon and digital marketing teaches us important lessons about adaptability, resilience, growth, and timing. By embracing these lessons, businesses can navigate the digital marketing landscape successfully and achieve lasting success in a competitive market. Let's take inspiration from the monsoon and let our digital marketing strategies bloom with creativity, adaptability, and customer-centricity.<o:p></o:p></p><p>
</p><p class="MsoNormal">Feel free to share your thoughts and additional connections in the
comments below.<o:p></o:p></p><div class="blogger-post-footer"><script type="text/javascript"><!--
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</script></div>Aashish Malvehttp://www.blogger.com/profile/08973109593699956550noreply@blogger.com0tag:blogger.com,1999:blog-19233518.post-40128394685655727912023-07-17T17:39:00.006+05:302023-07-18T12:00:39.444+05:30The Power of Brand Colours: Transforming Your Brand's Identity and Impact<p> Imagine a world stripped of its vibrant hues—no fiery red roses, no soothing blue skies, no lush green forests. The absence of colours would render paintings lifeless, sunsets mundane, and rainbows mere figments of the imagination. Colours possess an inherent power, evoking emotions and setting the tone for our experiences. They can excite, calm, or even sadden us, acting as inseparable companions to our deepest feelings. Within the realm of branding and digital marketing, the significance of brand colours cannot be underestimated. They hold the key to forging a strong and memorable brand identity, leaving a lasting impact on consumers.</p><p>In the late 17th century, the brilliant scientist Sir Isaac Newton conducted a series of experiments that revolutionized our understanding of light and colour. By passing white light through a glass prism, Newton observed a mesmerizing spectrum of colours radiating onto a wall—red, orange, yellow, green, blue, indigo, and violet. These colours, now popularly known as the ROY G BIV spectrum, represent the visible range of light. Newton's groundbreaking discovery laid the foundation for the first comprehensive colour wheel, a tool that would shape the world of design and aesthetics for centuries to come.</p><p>Colours possess a profound ability to evoke emotions, making them an invaluable tool in the realm of branding. In the words of the well-worn adage, "A picture is worth a thousand words." Colours and shapes work in perfect harmony, speaking a language that transcends words alone. Our minds are hardwired to respond to colours, as evidenced by our instinctual response to red lights and green lights on the road.</p><p>Brands, in their quest for recognition and differentiation, utilize brand colours to create a visual identity that resonates with their target audience. Colour plays a pivotal role in selling products and services, serving as a powerful marketing tool that greatly influences consumer decision-making. Astonishingly, research indicates that colour alone accounts for a staggering 85% of the reasons why individuals choose to purchase a particular product. Let us consider some compelling statistics that endorse the significance of brand colours:</p><p></p><ol style="text-align: left;"><li>Brand recognition is enhanced by a staggering 80% through the consistent use of colours. Consumers often identify a brand based on its distinctive colour palette and logo, underscoring the remarkable impact of visual memory.<br /><br /></li><li>Approximately 90% of consumer decisions to engage with a brand can be attributed to colours. By strategically incorporating preferred colours into their branding, businesses can sway consumer loyalty and generate increased engagement.<br /><br /></li><li>Within a mere 90 seconds, consumers form lasting impressions and make judgments about a brand. Astonishingly, a remarkable 90% of these judgments are based on colours alone. This emphasizes the profound impact that colours have on consumer perception and preferences.</li></ol><p></p><p>Brand colours are not chosen at random; they are carefully curated to communicate a brand's values, culture, and identity. Each colour evokes specific emotions and associations, thereby shaping the narrative that a brand presents to the world. While the perception of colours may vary to some extent, the descriptive names assigned to these colours also carry significance. One widely-used model in the realm of branding is Jennifer Aaker's 5-Dimension Model, which helps businesses understand the personality traits associated with different colours. Let us explore the dimensions of this model:</p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1RuExU9z3orBQnBdHz1RDA04xun5YZfn__O4_OVAn-TxOWByY-MTuXiZTEfpY-VfToHjz3ZE0K33rDW5lSmgXffs8r1e9izpAhJ9RL8N0RqDdixx8Y41V4F8PYMcDfeEuhLSp-g-TIRD26T6LCmp2_YDV3EThx5Nr_zKO9RnPJ8FSFWq86y1m/s1693/Colours@2x.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="697" data-original-width="1693" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1RuExU9z3orBQnBdHz1RDA04xun5YZfn__O4_OVAn-TxOWByY-MTuXiZTEfpY-VfToHjz3ZE0K33rDW5lSmgXffs8r1e9izpAhJ9RL8N0RqDdixx8Y41V4F8PYMcDfeEuhLSp-g-TIRD26T6LCmp2_YDV3EThx5Nr_zKO9RnPJ8FSFWq86y1m/s320/Colours@2x.png" width="320" /></a></div><br /><p></p><ol style="text-align: left;"><li><b>Sincerity</b>: White symbolizes purity, simplicity, hygiene, clarity, happiness, and peace. Brands that adopt a white colour palette often convey an aura of sincerity and transparency.<br /><br /></li><li><b>Optimism</b>: Yellow evokes feelings of optimism, extraversion, friendliness, and cheerfulness. Brands that utilize yellow colours often seek to create a positive and energetic image.<br /><br /></li><li><b>Charm</b>: Pink, often associated with femininity, exudes a pleasant and hopeful aura. Brands that incorporate pink tones often aim to convey charm, gentleness, and a touch of whimsy.<br /><br /></li><li><b>Excitement</b>: Red, a warm and stimulating colour, captures attention and triggers immediate physiological responses. Brands that adopt red branding seek to evoke excitement, passion, and a sense of urgency.<br /><br /></li><li><b>Energy</b>: Orange, a vibrant and sociable colour, radiates energy, enthusiasm, and playfulness. Brands that utilize orange colours often aim to create a joyful and engaging brand image.</li></ol><p></p><p>The impact of colours extends beyond the individual dimensions of the Aaker model. Black, for instance, symbolizes sophistication, elegance, and power. Purple connotes luxury, magic, and creativity. Blue, a widely favoured colour among top brands, represents trust, intelligence, and reliability. Brown, with its earthy tones, conveys comfort, security, and a sense of authenticity. Green, associated with balance, harmony, and nature, speaks of growth, vitality, and environmental consciousness.</p><p>While understanding the psychology of colours is crucial, it is important to remember that brand identity is a deeply personal journey. There are no hard and fast rules dictating how a brand should appear. However, it is wise to enlist the expertise of professionals who can help translate your brand vision into a compelling visual identity. At Multiples Consulting, we specialize in empowering businesses to transform their ideas into successful ventures. Our passion lies in connecting with purpose-driven brands and supporting their growth trajectories.</p><p>In conclusion, the strategic selection and utilization of brand colours wield extraordinary power in shaping a brand's identity and impact. By understanding the psychology of colours and their profound influence on consumer behaviour, brands can harness their potential to create an indelible impression and forge meaningful connections with their target audience. Embrace the transformative power of brand colours and unlock new horizons for your brand's journey to success.</p><p>I await your valuable insights and thoughts on the subject of brand colours and their impact. Your comments will provide a fresh perspective and enrich the discussion surrounding this fascinating topic. Do share your thoughts and reflections - it will be captivating to learn from your unique viewpoint.</p><div><br /></div><div><br /></div><div><br /></div><div class="blogger-post-footer"><script type="text/javascript"><!--
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I tried putting down the various steps and action items when we run the Adwords or a PPC campaign. What one needs to do at every stage and rectify the campaigns in case the desired results are not acheived. (Click the image to enlarge it).<br /><br />I have also posted one more post related to visitor mangement for an eCommerce Website which can be viewed here - <a href="http://seocolumn.blogspot.in/2011/03/customer-management-check-list.html" target="_blank">Customer Management Check List</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-CdCfZlTWgdk/VW6kWVIpGiI/AAAAAAAAAJU/-u07cFZnEQA/s1600/PPC-Visitor-Management.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="http://4.bp.blogspot.com/-CdCfZlTWgdk/VW6kWVIpGiI/AAAAAAAAAJU/-u07cFZnEQA/s400/PPC-Visitor-Management.PNG" width="400" /></a></div>
</div>
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I have been a big fan of Google Adwords and have been using it for a long
time not only for my own business but, for my clients as well. And, it really
worked well. It all depends on what type of products and/or services you are
trying to promote on these platforms. The audience on these three platforms is
slightly different and come on to Facebook or Google or LinkedIn with a
different purpose. So, for one business Adwords works better and for some
Facebook or for companies who are trying to find talent LinkedIn works as
LinkedIn is a platform for professionals. <o:p></o:p><br />
<br />
I have used all the three platforms and thought why not pen down my
experiences.<br />
<o:p></o:p><br />
<strong>Google Adwords</strong><br />
<o:p><strong></strong></o:p><br />
It is very easy and quick to set-up a campaign. Unlike
Facebook Ads and LinkedIn Ads, it requires skill and experience to
get the correct set of keywords and phrases that match your ads and business.
You need to monitor the cost-per-click of each phrase and set it up as
broad match or phrase match or exact match. In case you have experience
in using the keywords tool then you can start. But, it takes time to
optimize the campaign to get the desired ROI and to get better results. <o:p></o:p><br />
<br />
Keywords competition is high and you need to focus on the Quality
Score to reduce the cost to attract the clicks. Optimizing the ads is
the key here. This can be learnt only through experience. <o:p></o:p><br />
<br />
Another advantage of Adwords is people who click your ad are the people who
are searching for your product or service. They searched for a certain term
and were looking for it and they have landed on you webpage. Where as in
Facebook and LinkedIn, the intention of the person was something else and they
click the ad to come to your webpage. Thus, the conversion time to convert the
visitor to a customer is longer on these platforms as compared to
Adwords. <o:p></o:p><br />
<br />
You can target the ads as per the geographical area and set the time and
schedule the display of ads. You also have the display ads where in the ads can
be displayed across the Google network of ads. Thus, you reach a wider
audience. <o:p></o:p><br />
<br />
The biggest advantage of Adwords is the analytics which Google provides.
Google gives lot of data to analyze and fine-tune the campaigns and rectify the
mistakes.<br />
<o:p></o:p><br />
<strong>Facebook Ads</strong> <o:p></o:p><br />
<br />
It is very easy to setup and maintain. You can target the ads to specific
demographic profile as Facebook has all the data with them - age, gender, profession,
city, country, marital status...etc. So, you can really target your ads to the
niche audience and not just geo specific. This helps in getting
quality impressions and clicks. <o:p></o:p><br />
<br />
As stated above, the intent of the person to come on Facebook is different
as compared to Google - thus, the CTR is low for the ads but, you get
decent impressions. The clicks will increase the fan base thus, ready for
direct future promotions on your Facebook page which is at no cost. The time to
convert these visitors and/or likes into customers is longer and you need to
build a strategy to keep them engaged and thus, converting them to customers.
Facebook is a place of fun and leisure unlike Google and LinkedIn. Thus, the
ads need to be designed in such a way that you are not just pushing the product or
service for them to buy, but trying to engage them and increasing the fan base.
Thus, it is difficult to measure the ROI here. The sales cycle is long and
effort is required to engage and interact with the prospect. <o:p></o:p><br />
<br />
Facebook ads can be used for more of brand recognition. A click is not
necessary for this. As Facebook ads provide more impressions, people see the ad
and can register the brand name. <o:p></o:p><br />
<strong></strong><br />
<strong>LinkedIn</strong> <o:p></o:p><br />
<br />
LinkedIn ads is frequented by professionals and in case you are looking at
attracting right talent then this is the right place. Also, B2B ads are
effective as compared to B2C. <o:p></o:p><br />
<br />
To setup and start the campaign will take some time, as the ads needs to be
approved first by the LinkedIn staff. Here as well you can target the ads to
the niche audience based on the demographic profile. LinkedIn charges as per
impressions and clicks as well. Impression mode will burn out the budget faster
we will hardly know if the ad was seen by the person or not. Thus, these are
not that effective and economical. The CPC model will not be that effective as
stated earlier it all depends on what you are trying to promote. You need to remember
the intent of the visitor to LinkedIn and the type of audience that come here. <o:p></o:p><br />
<br />
Reporting tool is also not there. We can download a csv file and we need to
do the sorting and filtering ourselves. <o:p></o:p><br />
<br />
To conclude, Adwords is better, if you know how it works and how to steer the
campaign. In case you do not have that experience it will cost you. The conversion
cycle is quick and you get warm leads. While Facebook, attracts more likes and
fan base for you to keep them engage and interact. LinkedIn Ads can be more
suitable to reach for senior executives. Lastly, it all depends on what
product or service you are trying to promote.</div>
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</script></div>Aashish Malvehttp://www.blogger.com/profile/08973109593699956550noreply@blogger.com0tag:blogger.com,1999:blog-19233518.post-6372635115440857492015-05-19T11:13:00.003+05:302015-05-19T11:24:49.203+05:30Future and Challenges for eTailing Logistics in India<div dir="ltr" style="text-align: left;" trbidi="on">
Over the last two decades, rising internet and mobile phone penetration has changed the way we communicate and do business. E-commerce is no more a novel concept in India. There has been no doubt about the growth prospects of e-commerce in India. According to the Gurgaon-based consultancy Technopak, the $2.3-billion (Rs 13,800 crore) Indian eCommerce sector will touch $32 billion (Rs 1.92 lakh crore) by 2020. But for this to happen, the logistics sector - the link between eCommerce stores and customers must keep pace with the rate of growth in eCommerce. <br />
<br />
At an e-tailing event in Gurgaon, the chief executive of a logistics company, while narrating his own experience, conveyed that during the festive season of Diwali, he was expecting the number of orders to double but, it went up by four to five times and led to a logjam.<br />
<br />
Logistics startups are playing a critical role to help the logistics issue with the new e-tailers that are starting and help them during the peak seasons. There are various challenges for these logistics companies as the consumer behaviour in India is slightly different.<br />
<br />
<ol style="text-align: left;">
<li>Tier 2 and Tier 3 cities will emerge as extended market and thus, it will lead to have a wider network to cater to the customers here. It is necessary to develop a network of branches and delivery points that will be able to service the high-growth cities.</li>
<li>Cash On Delivery need better cash handling capabilities. With higher volumes and customers looking for CoD, the companies not only have to effectively manage the cash but, handle it securely as it is not their money but, their clients. On top of that <span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">reconciliation</span> issues and calculating the returns will add to the problems.</li>
<li>Delivery staff will be on high demand. Online marketplaces, etailers and logistics firms all will chase delivery boys to reach customers. The industry may face multiple pressures like high attrition and rising salaries. In addition to this, the industry has to look at the honesty and integrity of these staff as they will handle the products to deliver and more and more cash.</li>
<li>Reverse logistics is other big challenge to manage. It is not just the product that has to be carried back to the merchant but, cash as well if it is CoD.</li>
<li>Special and precious products will be added like medicines, jewellery etc. which will also be a challenge to the logistic industry. Such products may increase the requirement of special treatment and adds complexity.</li>
<li>Till now these logistics providers have tried to deliver locally by road. They also need to focus on other modes of transports like metro trains and other means to avoid traffic issues. While transporting from city to city there can be constraints for transportations through air as there may be container constraints and security issues.</li>
<li>Above all the different tax structure in different states will add up to the problem.</li>
</ol>
To cope up with these small with difficult challenges etailers needs to look at niche market areas which can give them high volumes. It will be difficult to find such business but, if you can then you have it. Also, in case you have a high margin business then that is the icing on the cake. These focused and high margins business will focus on high returns.<br />
<br />
Here are few logistics companies which you can depend on. I suggest, have talks with all of them and sign-up with at least three of them so that you are ready when the flood comes and the deliveries are on time. Keep in mind that the sales of startups is mostly through word-of-mouth and an unhappy customer will tell hundreds of others but, a happy customer will tell to very few people.<br />
<br />
<strong>Ecom Express:</strong> Launched in Jan 2013, they are making about 85,000 shipments a day. Claims to cover 207 cities and 2240 pin codes.<br />
<strong>GoJavas:</strong> Launched around 2013, and their first client was Jabong - the online fashion and lifestyle etailer. Today it serves 200 companies and claims that it delivers to 2300 pin codes and covers about 105 cities.<br />
<strong>Delhivery: W</strong>as started in April 2011 by Sahil Barua and two others who worked at Bain and Company, a consulting firm. Claims to cover 175 cities, 3600 pin codes and does about a lakh shipments a day.<br />
<strong>eKart: </strong>It helps Flipkart with the deliveries.<br />
<strong>Holisol Logistics:</strong> Started in 2009, offers warehouse consulting solutions. A year ago it expanded to deliveries. It is a single vendor for logistics, warehousing and fulfillment services for seamless flow of information. The company has set up a one-lakh-sq-ft warehouse for Jabong and a 1.6-lakh-sq-ft warehouse for FabFurnish at Jamalpur and Bilaspur in Gurgaon, respectively. The firm offers delivery services for e-taliers like Jabong and Freecultr and offline sellers like Raymond and Biba Apparels.<br />
<br />
There are other courier companies as well which took the eCommerce and etailing industry lightly earlier. <br />
<br />
<strong>Dotzot:</strong> Launched by DTDC<strong> </strong>in June 2013 with a delivery network of 8000 plus pin codes and 2300 cities.<br />
<strong>Gati E-connect </strong>is another one which has also joined this logistics service. They claim to reach 5120 direct pin codes and reach to 15,400 remote pin codes enabling to reach your business to the remote places.<br />
<br />
Cash on Delivery seems here to stay, and the problems of that last-mile of delivery, and unreliable third party couriers will take at least a decade to resolve. In the meantime, the businesses that make it will either have huge margins on each order to cover the cost of these difficulties. It is very much important for startups and etailiers that the service which these logistics partner provides needs to be the best one at the price they can afford. <br />
<br />
Such logistics companies should build algorithms using not only RFM (Recency, Frequency and Monetary values) but need to consider the distance as well. The use of technology is very important where in the deliveries need to be automatically allocated depending on the above factors and algorithm.<br />
<br />
Happy know your thoughts and experience with the logistics partners. Feel free to share.</div>
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All knows that <a href="http://www.amazon.in/" rel="nofollow" target="_blank">Amazon India</a> was up with a Sale on May 6, 7 and 8. This is not the first time that the eCommerce platforms are doing this. Flipkart too has done it earlier and I guess they burnt their hands with server issues, return payments, payment gateway issues and returns. <br />
<br />
I orders a memory SD card on May 5. A day before the sale. And I was the victim. Amazon assured me that the delivery will be done on May 9. It is May 11 today and yet I am to receive it.<br />
<br />
But, astonishing is the wrong updates and status entered on the order tracking page. The delivery person made attempt on May 7 and 8. But, as none was available they have to return back. But, FYI, I have provided my office address, which works 24 hours and 7 days a week. The security person was already informed. Then, how the delivery person missed this. Even, I was not called on my mobile to know my availability. <br />
<br />
I contacted the support and they were unable to explain properly. They say due to network issues wrong status were entered. Surprised... that the network issue is since three days.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-x20S5vgHHZY/VVC_LE49boI/AAAAAAAAAJA/8ofSiPtuXqE/s1600/amazon.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="210" src="http://1.bp.blogspot.com/-x20S5vgHHZY/VVC_LE49boI/AAAAAAAAAJA/8ofSiPtuXqE/s320/amazon.PNG" width="320" /></a></div>
<br />
Posted it on the <a href="https://www.facebook.com/photo.php?fbid=10206386999412043&set=o.100281786832302&type=1&theater&notif_t=photo_comment" rel="nofollow" target="_blank">Facebook</a> page as well.<br />
<br />
<strong>Update - May 12, 2015</strong><br />
<br />
To my surprise, I received three different responses from three support folks. I have pasted their replies below and they are self-explanatory.<br />
<br />
<strong>Reply #1</strong><br />
<br />
<em>I’m really sorry that you’ve not received the order yet. This is definitely not what we want our valuable customers to experience. Please accept my sincere apology for the inconvenience. </em><br />
<em>I will surely help you on this. </em><br />
<em></em><br />
<em>As I have checked the order detail, <span style="background-color: yellow;">I see the tracking status of order shows "Delivery attempted" due to courier networking issue.</span></em><br />
<em> </em><br />
<em>So to my best, I have contacted the shipping team and ask them for order status. <span style="background-color: yellow;">They have updated me that order was delayed due to technical issue we fail to deliver the order on 9 May 2015, we will deliver the order within 24-48 hours.</span></em><br />
<em> </em><br />
<em>Please know that this situation was the result of a combination of technical and human errors, and that in no way did we intend for this to happen. </em><br />
<em></em><br />
<em>Be assured you will receive your order shortly without any further delay. </em><br />
<em></em><br />
<em>Please be assured that I'll do the best I can help you deliver your package at the earliest. </em><em>I understand that my reply may not help you, but I hope you will understand the situation which was created by the courier team. </em><br />
<em></em><br />
<em>Its my humble request to give us the chance to <span style="background-color: yellow;">deliver the product within 24-48 hours at your doorstep.</span></em> <br />
<br />
Notes: So, I learn that there are 'courier networking' issue as well. And, order is delayed (and not the delivery of the order) due to technical issue. WOW, technology is involved to deliver the product.<br />
<em></em><br />
<strong>Reply #2</strong><br />
<strong></strong><br />
<em>I'm sorry to hear <span style="background-color: yellow;">your memory card</span> didn't arrive by the estimated delivery date of Saturday 9 May 2015. </em><em><span style="background-color: yellow;">Please wait a little longer, until Wednesday 13 May 2015 for your package to reach you.</span> If your package doesn't arrive by Wednesday 13 May 2015, you can request a refund for this product. </em><br />
<em>I understand that this package is important to you. I've escalated this issue to Aramex and I've also requested the team to try delivering your package as soon as possible. </em><br />
<em></em><br />
<em>I have also requested them to call you on XXXXXXXX41 at the time of delivery. </em><em>As an alternative to get this issue resolved you may contact Aramex at the below address: </em><br />
<em>Aramex India <br />No. 1 and 2, Ground Floor of Sai Teja Apartments,Mehdipatnam - 500028, <span style="background-color: yellow;">Andhra Pradesh</span>. <br />Phone (Customer Service):+91 (40) 33003300 </em><br />
<em></em><br />
<em>I'll follow up with you to see if you've received the package after Wednesday 13 May 2015 and will issue a refund if you've still not received your order.</em><br />
<em></em><br />
Notes: I did not order my memory card. I have my brains. And, now the delivery date is moved to May 13. And, still they do not know that we have a new state called Telangana.<br />
<em></em><br />
<strong>Reply #3</strong><br />
<strong></strong><br />
<em>I'm so sorry you haven't received the order for <span style="background-color: yellow;">Raspberry Pi 2 - MODB - 1GB - Quad core</span> yet. </em><br />
<em>I've now sent a request to the courier asking them to deliver this package by <span style="background-color: yellow;">tomorrow</span>. </em><br />
<em></em><br />
<em>In addition to our large selection, one of the benefits we try very hard to offer our customers is <span style="background-color: yellow;">convenience</span>. I'm very sorry for the <span style="background-color: yellow;">inconvenience</span> you experienced in this case. </em><br />
<em></em><br />
<em>We look forward to seeing you again soon.</em><br />
<br />
Notes: I did not order for Raspberry Pi 2 - MODB. Please do not deliver that to me. Copy and pasting is a very bad habit. Even if you do, do it carefully. The delivery date has changed to May 12 now. And, look at the usage of two contradictory statements. Lastly, I am not at all interested in seeing you again.<br />
<br />
Latest and Last Update: The product was delivered to me on May 12, 2015 at about 7PM. At last!<br />
<br />
Let me know if anyone of you have also had a similar experience with any of the online stores. Please do share. Such feedbacks will really help them to be aware and improve the customer service.</div>
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Wondering why Flipkart and Myntra are moving away from the mobile website (and desktop version later) to mobile app. <br />
<br />
I guess the first reason to shutdown the mobile website is to reduce the cost involved in maintain both app and the mobile website. With the increase in the usage of more and more smartphones by the people. Research say shipments of smartphone increased by eight-fold in just 3 years 80 million sales in 2014 from 10 million in 2011.<br />
<br />
Next, people in rural places are more likely and more comfortable to use a app as compared to a website. More and more people opt for 2G or 3G for the mobile phones rather than for a desktop. Usage of internet for the mobile has increased. App ensures them that they are always connected with their customers and can push offers and notifications directly to the phone. <br />
<br />
Additionally, advertising on apps is cheaper than the desktop version. This also helps to target the right advertisement to the right people as per the demographic which is easier through an app.<br />
<br />
Moreover, the discount sales which they came up with, has seen that more sales happened from the mobile as compared to the desktop version. Myntra’s move to mobile-only was also due to high traffic through the app. Currently, Myntra draws as much as 80 percent of its traffic and 70 percent of sales from its mobile app. Flipkart generates about 75% of its traffic from the mobile app. Both the shopping apps are among the 15 most-downloaded apps on Google's Android-backed phones in India. Flipkart, which claims to have 26 million registered users, has app downloads of more than 11 million while Myntra app downloads have exceeded six million so far.<br />
<br />
It is a bold move to shut the website and have the app. The mobile internet speeds are not up to the mark and this may lead for payment failures. But, there are much more smartphones as compared to laptops and desktops across the country. <br />
<br />
Lastly, people can use the app on the move and whenever and wherever they want. App is the latest trend and this will pave way for App Store Optimization (ASO) just like Search Engine Optimization (SEO). I am imagining that Play Store will come up with PPC ads for search as well :)</div>
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Startups are already bootstrapped and work on tight budgets. The co-founders work under immense pressure to get their idea to become a viable and profitable business. They focus more on product development and sales. Little or no focus is on website. Search Engine Optimization (SEO) is more economical and time consuming. But, if perfectly done then, it will pay off in a long run.<br />
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Here are simple 8 tips which involves little or no investment but, a bit of effort for startups to promote their business online.<br />
<br />
<div style="text-align: left;">
<strong>1. On-page Optimization: </strong>To start with the on-page optimization need to be done perfectly. Identify the right and perfect keywords. I would suggest to target more on long-tail keywords. This will help in 2-ways. One, the competition for long-tail is less and it will be easier to rank on top in search engines. Two, it will attract the right audience for you business and the conversions are easy and quick. On-page optimization the very first and important step for SEO. A mistake done here will consume lot of time to correct it. As you will be on the wrong track from the start. Note that the objective here is just not to rank on top in Google. But, the website should rank on top in Google for the right keywords and phrases. <br />
<br />
Weston Bergmann, lead investor in BetaBlox, which is an equity-based business incubator for startup entrepreneurs in Kansas City, compares SEO to a marathon: <br />
<br />
<em>"The most important thing to note about SEO for early-stage ventures is it's a marathon, not a sprint. I see too many people getting frustrated by a lack of stellar results in the first couple months, when this just isn't possible. These fights are long-term ones, so buckle down and stick to the basics. Eventually you'll look back and see that you've built a monster."</em><a href="http://seocolumn.blogspot.in/2010/04/seo-search-engine-optimization-bible.html" rel="nofollow" target="_blank">Search Engine Optimization Bible</a> written by Jerri L. Ledford, is a very good book to know and learn the basics of SEO. This book offers readers about what they need to write a SEO plan and implement a successful SEO program. It also provides useful and easy tips on getting the website to the top on SERPs, The sidebars provide more information and additional resources on the topic which are very helpful to a rookie.</div>
<br />
<div style="text-align: left;">
<strong>2. Mobilize, Localize and Socialize: </strong>If your business is focus on your local area, try to have the content more relevant to the local area. It is always better to be on all the Google properties like <a href="http://youtube.com/" rel="nofollow" target="_blank">YouTube</a>, <a href="https://plus.google.com/" rel="nofollow" target="_blank">Google+</a>, <a href="https://www.google.com/business/" rel="nofollow" target="_blank">Google Places</a>... Have a mobile friendly website / webpage as well. </div>
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</div>
<div style="text-align: left;">
<strong>3.</strong> <strong>Launch Blog and Keep Writing: </strong>I am sure this is the one which will be ignore by most of the startups as this is more time consuming. But, this step is the next step for effective SEO after the #1 above. Search engines want to see more of fresh and quality content. Make sure the topics, titles and the posts again include the right keywords as far as possible. <br />
<br />
Secondly, it is not necessary that the co-founders should only write the articles and post it. You can assign and pick someone within the organization or have a freelancer to write. <br />
<br />
Lastly, have an option to share the blog articles over the social media. As the more the articles are shared and viewed, the more help it will do for SEO. For more details refer my article <em>'<a href="http://seocolumn.blogspot.in/2014/09/is-content-still-king.html" target="_blank">Is Content Still King?</a>'.</em>
</div>
<div style="text-align: left;">
</div>
<div style="text-align: left;">
<strong>4. Social Media Marketing (SMM): </strong>The content / webpage which is more talked and discussed about in the social channels is of more help in SEO. Be it a blog post, video, image, website link or a post in the social channel. Having something viral in the media will boost the search engine rankings. This does not just mean that you make a few post daily and it is done. One needs to check the followers, respond to comments. Also, need to see the mentions of the name of the startup or the business and initiate the conversation. The mentions in the social media are the right signals for the business.<br />
<br />
I understand, this eats away lot of the valuable time. But, keeping aside an hour of your daily time for this will be beneficial for a long run. I would suggest not to outsource this to any agency as I believe, you are the one who knows the business well and understand the customers. Thus, the timely interactions can be properly done by you and will be effective. An hour a day is what is required.<br />
<br />
Do not miss to read '<em><a href="http://seocolumn.blogspot.in/2010/04/four-important-steps-to-start-social.html" target="_blank">The Four Important Steps to Start Social Networking for Business</a></em>'.<br />
<br />
Also, one can answer related questions to their industry and business on <a href="http://quora.com/" rel="nofollow" target="_blank">Quora.com</a>. Not only answer but, can ask relevant questions as well. Never know from where we can get traffic and customers. </div>
<div style="text-align: left;">
</div>
<div style="text-align: left;">
<strong>5.</strong> <strong>Startups Directories: </strong>There are many directories were the startup can be submitted. There are tons of them. But, I would suggest just pick the top few ones and submit your startup to them with a proper description and tags. Joining sites like <a href="http://angel.co/" rel="nofollow" target="_blank">Angel.co</a> and <a href="http://crunchbase.com/" rel="nofollow" target="_blank">Crunchbase.com</a> will help. There are other few directories like Betali.st, Erli Bird, CSS Mania and more. Comprehensive list and experience of a startup is nicely given by RivalFox in the article '<em><a href="http://blog.rivalfox.com/startup-directories-the-good-the-bad-and-the-ugly/" rel="nofollow" target="_blank">Startup Directories: The Good, The Bad, and The Ugly</a></em>'
</div>
<div style="text-align: left;">
</div>
<div style="text-align: left;">
<strong>6. News Media: </strong>When your product is almost ready and you are ready to spread the news about the startup do take help of the news channel. The timing needs to be right. Just do not be too early to disclose the idea and attract competition. Like directories, we have many news websites which give news related to startups and most of them do it for free. Here as well just focus on few good ones like <a href="http://mashable.com/category/startups/" rel="nofollow" target="_blank">Mashable</a>, <a href="http://venturebeat.com/tag/startups/" rel="nofollow" target="_blank">Venturebeat</a>, <a href="http://startupbeat.com/" rel="nofollow" target="_blank">Startupbeat</a>, <a href="http://yourstory.in/" rel="nofollow" target="_blank">YourStory</a>, <a href="http://www.inc.com/startup" rel="nofollow" target="_blank">Inc.com</a>, <a href="http://entrepreneur.com/" rel="nofollow" target="_blank">Entrepreneur.com</a>, <a href="http://startups.alltop.com/" rel="nofollow" target="_blank">Alltop</a>.... </div>
<div style="text-align: left;">
</div>
<div style="text-align: left;">
<strong>7. Guest Blogging: </strong>Apart from the news channels, there are other bloggers who are interested to write about startups. It is just not about startups, but bloggers who write about the industry related to your business will also help.<br />
<br />
Weston Bergmann of BetaBlox opines about guest blogging and he had this to add: <br />
<br />
<em>"Recently I've heard a lot of people say that guest blogging is dead. Well it's not. What's dead is spammy and manipulative link building techniques. What's more important than ever is high-quality guest blogging and thought leadership. If you're sharing high quality and exclusive content you'll be rewarded, not punished. Also, guest blogging shouldn't be a one-and-done thing; aim to write for the same publication multiple times."</em>
</div>
<div style="text-align: left;">
</div>
<div style="text-align: left;">
<strong>8. Analytics and Metrics: </strong>Do not forget to analyze the traffic stats and the sources of these traffic. See which traffic is being converted and focus on generating more traffic from these sources. <a href="http://www.google.com/analytics/" rel="nofollow" target="_blank">Google Analytics</a> is the best free tool available and to start with the numbers which it provides is apt. If the numbers are read and interpreted well then, it will save lot of efforts and cost to the startup. This step is always ignored by most of the businesses.</div>
<div style="text-align: left;">
</div>
Whether it's for a startup or a new business, these simple 8 steps will help your SEO or digital marketing efforts to be more successful. Of course, once you launch a business the keywords and content your care about may change, but the game remains the same.<br />
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Work at a startup? Ask questions or share your own experiences in the comments!<br />
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<br />
<br />
</div>
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You must have seen many blogs have sprang the web. Why? As the content is king. Is it really still the King? Just content can't be king. Search engines algorithms are smarter and it just does not depend on content. Writing new and quality content is passé for search engines now. There are other major factors as well. It is better not to put all the focus on just content. Doing so your website can be content heavy, but may lose quality audience and conversions.<br />
<br />
Currently, we are in a state of content overload – this infographic by <a href="http://www.domo.com/blog/2012/06/how-much-data-is-created-every-minute/" rel="nofollow" target="_blank">DOMOSPHERE</a> provides the amount of content published on the internet every day. YouTube users upload 48 hours of video, Facebook users share 684,478 pieces of content, Instagram users share 3,600 new photos, and Tumblr sees 27,778 new posts published. These are sites many people around the world use on a regular basis, and will continue to use in the future. Not to mention all the other web 2.0 sites that have enabled individuals – as well brands – to become publishers and post content.<br />
<br />
Very little of it is relevant and brands are failing to cut through the flood as their content marketing fails to take into account the deeply personal and always changing contexts of each individual.<br />
<br />
<a href="http://www.domo.com/blog/2012/06/how-much-data-is-created-every-minute/"><img alt="infographic" src="http://www.domo.com.s3.amazonaws.com/blog/wp-content/uploads/2012/06/DatainOneMinute.jpg" height="640" width="401" /></a>
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<br />
I would say now, the content which influence works. The content that is being shared works. The content that is being talked about works. Nowadays, people really do not get impressed or buy what the ads say. People are much and easily convinced by what their friends and relatives say and recommend. All medias are full of ads and seldom anyone takes it seriously. Influence by friends really works for conversions. And, the search engines do look at such shared and popular content over the web.<br />
<br />
The next question will be we can write good content that can influence. But, how to spread that content. You need to engage with like minded people over the web who have synergy is what you write and will be interested in the content. Thus, one needs to build his or her network so that the content what is produced on regular basis is influenced, engaged and is shared among the community. One needs to gain the trust, name and fame among the community and this can only be built with quality content and it consumes time to gain the loyalty of the community. <br />
<br />
So, the bottom line is the content what you produce needs to influence and garner attention of as many people as possible. This is only possible when you have a good network and customer relationship.<br />
<br />
E-commerce based websites can use the demographic profile (like age, gender, location...) available of their audience or their prospects to garner more attention to the content. idio Inc provides Content Analytics. <a href="http://www.idioplatform.com/how-cmos-can-use-content-analytics/" rel="nofollow" target="_blank">Content analytics</a> is the process of structuring previously unstructured content, by extracting new information. It is the process of measuring content. The output – the measurements – is in the form of metadata that describes that content. This can include the topics, people, places, companies and concepts in the content, sentiment towards aspects of the content, and the language of that content. Content analytics helps to understand the customers' interests, use social media, identify trends among the customer base, re-use effective content and market content effectively.<br />
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Thus, building network and customer relationships helps not only to rank better in search engines but also, increasing the sales.</div>
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Yes. I am back again after a long time. There are two reasons for this. First, one person encouraged me to write the blog as he found it interesting and did not want to leave this as it is. Second, I had the opportunity to attend the <a href="http://www.dnoai.com/domainx/" rel="nofollow" target="_blank">DomainX Conference 2014</a> and this prompted me to put down my thoughts.<br />
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DomainX was a great event and I was able to be there till the lunch and had to leave. There was an interesting session by <a href="http://in.linkedin.com/pub/deepak-daftari/0/493/75a" rel="nofollow" target="_blank">Deepak Daftari</a>, who conveyed his experience of selling and buying domain names and has also provided few tips.<br />
<br />
Here are few points which I jotted down.<br />
<br />
<ol>
<li>Always be sure which domain name you are buying. It is always better to buy domain names from expired domain names and there are websites which list and auction such expired and deleted domain names. Few are <a href="http://www.snapnames.com/" rel="nofollow" target="_blank">Snapnames.com</a> and <a href="http://www.expireddomains.net/deleted-com-domains/" rel="nofollow" target="_blank">ExpiredDomains.net</a>.</li>
<li>There are various tools available over the net which can be used. These tools help to know the approximate value of the domain name and can help in the decision making. Few factors which you can consider to decide on the value are search volume of the domain name, length of the domain name, usage of figures or hyphen/s, the TLDs...etc. One can refer <a href="http://www.domainindex.com/" rel="nofollow" target="_blank">DomainIndex.com.</a></li>
<li>It always to better to buy and keep .com and .net extension domain names. The appraise and are in demand.</li>
<li>Be honest and loyal. Never do domain name squatting. Do not try to make more money quickly. If you are not loyal then you are not only spoiling your own reputation but, spoiling the business and reputation of others as well.</li>
</ol>
There were other talks and panel discussion on legal and cyber laws. Over the event was good and well organized. Cheers to the organizers and the team.<br />
<br />
Apart from just buying and selling of domain names - you can get loan against your registered domain name. You can refer to <a href="http://intelend.com/" rel="nofollow" target="_blank">intelend.com</a>. In 2013 they have kept aside USD 20M to lend against domain names - <a href="http://www.thedomains.com/2013/01/14/intelend-com-hits-the-market-with-20-million-to-lend-on-domain-names/" rel="nofollow" target="_blank">Read here.</a><br />
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Now, not only loans you can rent out a domain name or pay monthly to a domain name of your choice if you cannot buy. Use any domain name you want of your choice – even that domain name that is worth USD 20,000 or USD 250,000 – for as little as 3 percent down and $69 per month. Check <a href="http://zenscrow.com/" rel="nofollow" target="_blank">Zenscrow.com.</a><br />
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I would also like to inform that we own about 1500 premium domain names and would like to sell them if anyone is interested. Few of them are herband.com, truthticker.com, a2zhealth.net, ewines.net, loanmba.com, wealthcard.com, wealthrx.com, superlxury.com and many more...</div>
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<br />
Click the thumbnail to view the bigger image.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-J_isSTapaSQ/T1HAbo8bxmI/AAAAAAAAAGk/ez79B4brAuk/s1600/hosted-ecommerce.png" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="64" width="320" src="http://1.bp.blogspot.com/-J_isSTapaSQ/T1HAbo8bxmI/AAAAAAAAAGk/ez79B4brAuk/s320/hosted-ecommerce.png" /></a></div><div class="blogger-post-footer"><script type="text/javascript"><!--
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<div dir="ltr" style="text-align: left;" trbidi="on">Most of the ecommerce sites provide their customers numerous payment options including <a href="http://www.paypal.com/"><strong>PayPal</strong></a> and cash-on-delivery. Most of the payment gateways accept all types of credit cards and debit cards. They also provide secure payment options but... <br />
<ul style="text-align: left;"><li>Are we really sure these will help in increasing sales?</li>
<li>How will your payment options attract the untapped customers?</li>
<li>How can these increase the online sales?</li>
</ul>Here, I have done a research for a while and have tried to provide the alternate online payment options which can be provided on the ecommerce website that can help you increase the online sales. As these payment options can attract the untapped customers who do not want to use their credit cards or debit cards over the internet. Many people don't have credit or debit cards, or even bank accounts, and some are simply reluctant to give their financial details online. U.S. consumers used cash to make about $1.2 trillion in purchases last year, according to research firm Aite Group. Still, Americans without bank cards face hassles trying to pay bills, shop online, or make travel reservations. <br />
<br />
<br />
These alternate payment options thus, open up new markets and customers to which you can sell the products and/or services. <br />
<br />
<b>Vouchers</b><br />
<br />
There are a lot of companies which offer vouchers. But, the best and popular ones are <a href="https://www.ukash.com/"><strong>UKash</strong></a> and <a href="http://www.paysafecard.com/"><strong>paysafesard</strong></a>.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-Rd_qeJy-wTc/TcoZ4CqGw4I/AAAAAAAAAGE/5XipF3EW6uU/s1600/card_ukash.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="120" j8="true" src="http://4.bp.blogspot.com/-Rd_qeJy-wTc/TcoZ4CqGw4I/AAAAAAAAAGE/5XipF3EW6uU/s320/card_ukash.png" width="320" /></a></div>Ukash is an established international company that provides an alternative way for people to pay for goods and services online. Users enjoy using Ukash because it is easy and there are no age restrictions. No credit or debit cards are needed and you don't even have to share any personal or financial details. <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-IyZsZQHuWQY/Tcoa6uce65I/AAAAAAAAAGI/zsjE3lWPVjs/s1600/26aprlv1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="82" j8="true" src="http://4.bp.blogspot.com/-IyZsZQHuWQY/Tcoa6uce65I/AAAAAAAAAGI/zsjE3lWPVjs/s320/26aprlv1.gif" width="320" /></a></div>UKash is accepted in almost 33 countries.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-5StA944TZcU/Tcoc3t4lE6I/AAAAAAAAAGM/bS0iqqKVvtM/s1600/image_inform_US.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="84" j8="true" src="http://1.bp.blogspot.com/-5StA944TZcU/Tcoc3t4lE6I/AAAAAAAAAGM/bS0iqqKVvtM/s320/image_inform_US.png" width="320" /></a></div>paysafecard also works on the same method as UKash. Your customers can get the paysafecard worth $10, $25, $50 or $100 from a local store. paysafecard is available from 300.000 <a href="http://www.paysafecard.com/us/buy/salesoutlets/">sales outlets</a> worldwide. When one buys a paysafecard they get a 16-digit PIN printout that the customer can enter at the online store which accepts it. No personal data or bank account details are required. To pay for larger amounts, up to $500, you can easily combine up to ten paysafecards.<br />
Please note that Ukash charges 6.5% of sales while paysafecard charges 9.5%. Since people buy them at convenience stores, the cost is high. But, they provide you instant access to people who do not want to use cards as well as people who do not have cards.<br />
<br />
Ukash is popular in Britain and they started to expand to South America also recently. paysafecard is very popular in Germany, Austria and the german speaking belt.<br />
<br />
Since this is prepaid format, there are no issues of any chargebacks or fraud transactions. <br />
<br />
<strong>eWallets</strong> <br />
<strong></strong> <br />
The popular in eWallets are <a href="http://moneybookers.com/"><strong>moneybookers.com</strong></a> and <a href="https://www.neteller.com/"><strong>Neteller</strong></a>. <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-u2p3-OFFdoU/TcoghKqZWGI/AAAAAAAAAGQ/Nr77o42kVRk/s1600/moneybookers.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" j8="true" src="http://2.bp.blogspot.com/-u2p3-OFFdoU/TcoghKqZWGI/AAAAAAAAAGQ/Nr77o42kVRk/s1600/moneybookers.gif" /></a></div>Since becoming the first emoney issuer to obtain an electronic money licence from the FSA it’s taken Moneybookers less than a decade to change the world of online payments. With their mix of consumer and business focused solutions they have become one of Europe's leading digital money companies operating one of the world's largest independent eWallet platforms on the internet. <br />
<br />
Moneybookers helps online business web sites accept credit and debit cards. For the most part, when you use Moneybookers, you are only able to accept credit and debit. It's a very basic payment gateway – a simple solution for many small businesses. Moneybookers processes payments in such a way as to help your customers feel secure, since they are not giving personal payment information to the seller. <br />
<br />
<br />
Moneybookes help online businesses to get access over <a href="http://www.moneybookers.com/ads/merchant-account/payment-options/">100 payment options</a> with one simple integration, all backed with fraud and chargeback protection. One of the main advantages to using a Moneybookers payment gateway is the lack of fees. There are no set up fees, nor are there monthly fees. Social Security Number and address verification checks are available at no cost. Many of these benefits are also available when you sign up for what is known as the "eBay accepted payment option." You can even accept international payments. The only fees charged are transaction fees, and those are based on your monthly sales. <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-lDmuLccMdDc/TcojoC3Dg3I/AAAAAAAAAGU/QnlEkW0o26o/s1600/Neteller_2008_1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" j8="true" src="http://4.bp.blogspot.com/-lDmuLccMdDc/TcojoC3Dg3I/AAAAAAAAAGU/QnlEkW0o26o/s1600/Neteller_2008_1.gif" /></a></div>Most of the online gaming and casino websites offers <a href="http://www.neteller.com/">NETeller</a> as alternative payment options. NETeller is an online secure funds transfer service operator. With any action, there has to be a counteraction. That’s why, with the explosion in e-commerce, online purchases and gaming over the last few years, there has also been a major surge in the demand for secure online funds transfer services. NETeller has stayed ahead of its competitors through incredible service offerings, competitive rates and all-round good customer relations. This has led to NETeller becoming the top-of-mind online funds transfer service in a short time since it began operations in 1999. Online consumers can instantly move funds to and from any merchant site that is affiliated with NETeller. <br />
<br />
<strong>Pay Cash at local store</strong><br />
<br />
You can conviniently as your customers to buy online and pay cash near a local store. <br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-hQcCxbvXfLI/Tcon1jnetPI/AAAAAAAAAGY/RPzpLIXsoIQ/s1600/logo_paynearme.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" j8="true" src="http://4.bp.blogspot.com/-hQcCxbvXfLI/Tcon1jnetPI/AAAAAAAAAGY/RPzpLIXsoIQ/s1600/logo_paynearme.png" /></a></div><a href="http://paynearme.com/"><strong>PayNearMe</strong></a> follows a simple 3-step process. After selecting an item online to purchase or a payment to make, customers: <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-MfK2TIb9BDg/Tcooc6Q1KII/AAAAAAAAAGc/P3lO4G-8eiY/s1600/aboutus_how_it_works.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="176" j8="true" src="http://4.bp.blogspot.com/-MfK2TIb9BDg/Tcooc6Q1KII/AAAAAAAAAGc/P3lO4G-8eiY/s320/aboutus_how_it_works.jpg" width="320" /></a></div>PayNearMe intends to make it both cheaper and easier for consumers to pay for everything with cash by visiting a 7-Eleven.<br />
<br />
<strong>Direct Bank Transfers</strong><br />
<br />
There are lot of options for direct bank transfer like <a href="http://www.envoyservices.com/"><strong>www.envoyservices.com</strong></a>. They have already integrated <a href="http://www.envoyservices.com/en_services.php?pageSelect=ap&page=services">lot of bank transfer gateways</a> so it makes an ecommerce life easy.<br />
<br />
Providing additional and alternative payment options can help in increasing the online sales by 15-20%. The important think is you are increasing the market and thus, the customer base.<br />
<br />
I would love to hear your thoughts and feedback on this alternative payment options.<br />
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<div dir="ltr" style="text-align: left;" trbidi="on">I have put down few points for customer management in one page. It really needs to have more points and need to refine it. Your feedback and comments will help to improvize it. If it is difficult to read, just click on the image and it will open-up to actual size.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://lh3.googleusercontent.com/-40tYuxwIdd8/TYHFTkvv_AI/AAAAAAAAAGA/WP4V6Ml2hOo/s1600/customer_management.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="315" r6="true" src="https://lh3.googleusercontent.com/-40tYuxwIdd8/TYHFTkvv_AI/AAAAAAAAAGA/WP4V6Ml2hOo/s400/customer_management.png" width="400" /></a></div></div><script type="text/javascript">
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<div dir="ltr" style="text-align: left;" trbidi="on">Last week I met a person personally who got in touch with me through the social networking site. We exchanged few emails and he got in touch with me when he visited Bangalore on a business trip. It was great meeting him and it not only helped us knowing each other more but, it helped us in expanding our network and also exchange of new ideas. <br />
<br />
This made me think that Facebook though called by that name, hardly leads to face-to-face communication. It is of no use of exchanging links, photos and messages. What can’t be communicated in 140 characters will give a more tremendous experience when one meets the other personally. I am not exaggerating anything here, but I feel it would be really great if such networking sites add more features to have regular offline meet-ups and schedule meetings of like-minded people. Networking sites have really helped getting lot of people together. I was able to get in touch with 35 of my school classmates whom I did not talk at all – leave alone meeting. I was unaware of where they were and their contact details. Facebook has really helped us in getting together. I met few of them and talked to most of them. And I am really enjoying meeting each of them personally.<br />
<br />
I see, a regional or geographical based Facebook or networking sites to come up which will help people meet offline and share knowledge and ideas. The online meeting needs to extend to offline and vice-versa. Sites like <a href="http://www.facebook.com/places/">Places</a>, <a href="http://www.foursquare.com/">FourSquare</a> and <a href="http://www.google.com/latitude">Google Latitudes</a> are there, but it really allows or motivates a person to meet his / her friend. I am seeing a system which motivates and prompts one to such meets. The friends I am talking here are not your present colleagues or the ones who meet personally often, but those you were introduced to you online through these sites and helped you know each other better.<br />
<br />
And the irony is, these networking sites may just remain a messaging site and will not make each other meet. People may find fun in updating their status messages and chatting online thus, avoiding the need to meet each other. People may get hooked to these sites to avoid loneliness and may this may lead to more loneliness. So, I guess it is high time to get these meets or provide a system to motivate and move these connections to meet face-to-face. <br />
<br />
I would love to know your thoughts as well. Please do put in your thoughts as comments. Happy Facebooking… </div><script type="text/javascript">
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As you all are aware that a visitor or a prospect reaching your website will spend at an average less than 8 to 7 seconds before he / she exits or clicks something. We really invest lot of resources, energy, time and money to get prospects to our website. We know and we can calculate which campaigns and which sites direct prospects to the website. But, are we providing or delivering the message which the visitors need in those 7 seconds? Here is a simple checklist which will help if you website and the online business are delivering what you want.<br />
<ol style="text-align: left;"><li>Try to specify in one sentence, what is the key message a visitors takes from the home page and check is that the campaign or website objective. </li>
<li>What are the three things that tell the visitor on which page or which stage of the shopping cart are they – bread crumbs or shopping cart steps or… This can increase the conversions or reduce the bounce rates.</li>
<li>Provide the content in bullet points and in short paragraphs. It is easier to read with the short span.</li>
<li>Take care that the key action you want the visitor to take is conveyed properly on the page and is clearly above the fold of the page? The visitor may not scroll down the page in those few seconds available.</li>
<li>Have the registration form as short as possible and as easy to fill in as possible. Filling unnecessary information or long forms irritates the prospect.</li>
<li>Be aware of the type and demographics of the audience and set the campaigns accordingly.</li>
<li>Is there any unique available on the web page or landing page which is not available else where? And is it free? People do not give there contact details just like that.</li>
<li>Does your landing page or web page talks the same as what is being conveyed through the text ad, banner, email or any other campaign? If not, it may hamper the conversions.</li>
<li>Can the visitor on the landing page is able to perform any other task apart from what you want him / her to do? If you provide too many links and options then the visitor may get distracted or confused. Always try to stick to one objective one campaign.</li>
<li>If it is a PPC like Adwords let the ads be displayed when you expect more conversions. Schedule your ads / emails accordingly.</li>
<li>Provide your contact numbers (toll free preferably) and email clearly. The prospect may want to call you right away – to track such leads give a specific email and number.</li>
<li>Provide you social media links like Facebook and Twitter. The visitor may find it interesting but, would like to be just associated with you as of now.</li>
</ol><div style="text-align: left;"></div><div style="text-align: left;">These are just the simple tips and can really help in increasing the ROI of your camapigns and thus the cost of conversions.<br />
<br />
<em>Related posts:<br />
<a href="http://seocolumn.blogspot.com/2010/05/13-easy-tips-to-make-landing-pages-more.html">13 Easy Tips to Make Landing Pages More Effective</a></em><em></em><br />
<em><a href="http://seocolumn.blogspot.com/2010/04/6-basic-tips-for-successful-ppc.html">6 Basic Tips for a Perfect PPC Campaign<script type="text/javascript">
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<a href="http://seocolumn.blogspot.com/2009/06/5-easy-tips-to-improve-ctr-for-google.html">5 Easy Tips to Improve the CTR for Google Adwords</a></em><br />
<h3 class="post-title entry-title" style="font-size: 16px; font-weight: bold; line-height: 1.1em; margin: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://seocolumn.blogspot.com/2009/06/5-easy-tips-to-improve-ctr-for-google.html" style="color: #333333; font-weight: bold; text-decoration: none;"></a> </h3><br />
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<div dir="ltr" style="text-align: left;" trbidi="on">You all must be aware of the way the Friends' list help in reasing the newsfeeds or status messages easily by categorizing them in different lists. These lists will reallyhelp you when you have a long list of friends and it is difficult to read all the messages, lest you categorize them and you will seldom miss the status messages. To know how to create the friends' list then you can read <a href="http://blog.fatema.in/2010/11/creating-lists-on-facebook/">here</a>. <br />
Even I created a list of my friends like Work Friends, School Friends, Party Friends, Relatives... and was feeling it very easy to know what all are doing. But, from past one week, the list went missing. I can only see the Friends link on the left side of the Facebook page and when I click it it gives me nothing. <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/_xDCDt92QBv8/TRa-NSezXYI/AAAAAAAAAF0/bDOGSVGGKBc/s1600/FB1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="103" n4="true" src="http://1.bp.blogspot.com/_xDCDt92QBv8/TRa-NSezXYI/AAAAAAAAAF0/bDOGSVGGKBc/s320/FB1.png" width="320" /></a></div>When I searched over the internet, I found I was not alone and there are quite a few other folks who are also facing the same problem. I even contacted Facebook and posted it on Twitter as well. But, no response from these guys. As it is my habit not to keep quiet... I investigated more to find the solution. And here is the very simple solution to get you list back, rather to see it.<br />
<ol><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/_xDCDt92QBv8/TRa_evAs86I/AAAAAAAAAF4/gTVExcvBbx8/s1600/FB22.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="157" n4="true" src="http://2.bp.blogspot.com/_xDCDt92QBv8/TRa_evAs86I/AAAAAAAAAF4/gTVExcvBbx8/s320/FB22.png" width="320" /></a></div><li>On your <strong>'News Feed'</strong> page you have the links - <strong>'Top News'</strong> and <strong>'Most Recent'</strong>. Click the downward arrow adjacent to 'Most Recent' link.</li>
<li>You can see your friends' list here. Select the list you want to view.</li>
<li>In case you have many lists then click 'Choose another'</li>
</ol>Hope this helps. It helped me.<br />
<br />
<div></div><div>In case you are facing a different problem with Facebook, please do let me know and let us resolve it. And if it helped you, then let me know. It will make me happy :). Also, it would be wonderful if you tweet this using the <a href="http://tweetmeme.com/story/3519823099/">Tweetme</a>.</div></div><script type="text/javascript">
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</script></div>Aashish Malvehttp://www.blogger.com/profile/08973109593699956550noreply@blogger.com3