Channel [V] Uses Twitter to Promote Re-launch Of Website

After Advani it is Channel [V].

Channel [V] used this novel way to announce and promote its new website on Twitter. The deal was – Members can opt to replace their profile picture to Channel [V] logo. And the logo is displayed on the registered member’s profile on Twitter for 50% of the time. Rest of the 50% the member’s picture is shown.

What do the members get in return? If members stay registered for 5days continuously, then they will be given a neat Channel [V] T-shirt (again branding). If they continue having the logo as their profile pic, they may be lucky to win an iPod.

The good thinking which Channel [V] has done is it did not hijack the profile pic completely. No one likes their pic to be hijacked completely. This helped many people to participate.

What still makes me think is why have they not used MySpace for this? They would have got more participation and target audience. Twitter and Facebook need to get smarter to cash on such things. They need to build good apps and features to build such brand communities and promotion which can attract advertisers. Cheers!!

Source: Medianama