Internet Too Will Have Censor in India

India too will be following the footsteps of China to restrict the access to certain websites mainly news and blogs. Such situation once aroused during the 26/11 attack and all the TV news channels were censored with the news and latest happenings about the attack. Now, this has been extended to the internet space and the censor will be beyond the emergency situations as well.

The censor central board will monitor the different websites, news portals and blogs and will block those materials which they find it as a threat to national security.

Note sure, if this will help a complete censor of the information the board wants to block. The internet is such a wide spread area that the news spreads much faster than light here that too with only a click on the mouse. And if such news is discussed on the social media sites then Facebook and Twitter will also have to be blocked? There is another news that Iranian government has blocked Facebook in the country to stop supporters of a candidate for the upcoming presidential elections from using the site for campaign. So, what's next?


Source: SiliconIndia

SMBs To Increase Online Presence

To cash on more with the tight budgets and limited resources they have, many SMBs are planning to increase their presence online to increase the business in the prevaling tough economic times. According to a poll of US marketers by Bredin Business Information, the primary challenge of SMBs is to fund new projects, growing business with limited resources and increasing awareness.Moreover, 2009 is the year in which SMBs would like to have more online activities thus making them more focused to target the niche audience. I say, not only SMBs, even large and enterprise business will try to concentrate more on online activities as this provides them with niche target audience, define success metrics and accurate ROI which are very important criterias for a successful marketing campaigns during these tough times.

Source: eMarketer.com and Bredin Business Information.

What Google’s Has in Future

Jonathan Rosenberg, SVP of Product Management, Google has recently posted his thinking and the future of Google as well as the internet and the challenges that lie ahead, on Official Google Blog.

I have summarized few things below with my inputs as well (I may have missed few important things). You need to note that, I have added my comments too below and that everything below is not of Rosenberg. You can access his original post on the blog.

• More internet-enabled phones will be activated in coming years than computers. I guess China and India will be the main markets for this growth as there lay more number of mobile users in these countries. But, the internet bandwidth and the speed which these country offer may hamper the growth.
• May be in future the computer for the world will be a mobile phone. So, Google sees the mobile area more strategically and profitable.
• Presently users are searching for the information they need. Google wants to provide the solution to the user before the search is made. So, depending on personalized/customized search, news alerts and RSS subscribed or comments saved, the users will get what they are interested in before a search is made. So, don’t they lose revenue on Adwords? They are smart people; they will have a way out. May be this will have more CPC as it is a WARM lead.
• More and more user generated content is being created every day mostly by way of blogs. Google will keep a tab on such content and will segregate crap content from authoritative and interesting content written by known or unknown experts. Not sure how they will judge such writers. May be social media spam or content spam will be the next problem for internet. Bullet proofs for posting articles on all the blogs one has? But, I surely think Contnet Marketing and Content Marketing Optimization will be next.
• People will use computers differently. They will have all their files and data back-up on network cloud. So that, they can access from anywhere with anything – laptop or a mobile phone. They will be going to create more and more competition for Microsoft. This network cloud need to be robust and secure to be successful.

This is just a glimpse of what he has posted there. I do agree with what all Rosenberg talked about and time can prove it. No doubts about this.

What do you think about Google's or Internet future?