Here are few tips to use Twitter for your business.
- Tweet to drive people to your company’s website. You can post an update at your company's end and start tweeting about it. You can tweet about the new sucess story or the case study you have published and people may like to read it. Tweet about the case study with a link to that page on your website.
- Keep track of you brand on Twitter. Use the search tool, track the people who are tweeting about your brand name or the products. Not only your company, you can search what they are talking about your competitors. You can also set-up a RSS feed for such keywords so that, you receive all this to your RSS reader. This makes your task much easy. If you find anyone who is searching for the products or services which your company offers then let them know about your company.
- Use the "Favorites" feature as a list of company testinonials. When you track people you are talking about your company, then favorite all the positive tweets. You just need to click the start symbol which is on the right side, beside the tweet. This particular tweet adds as your favorite. Add all positive feedbacks to your favorites. Use this list of all favorites as testimonials when you want to tweet next time or you can also use it on your website. The link to these favorites will be http://twitter.com/yourhandle/favorites.
- Promote your events on Twitter using #. Just like the @handlename, you can use the hashtag for the events, like #event. So, if people want to tweet about the event they will use the same #event and it is easy for you to follow-up. And on your website, you can give the #event tag on the registeration form for people to know about the tweets of this event. For you, it is also easy to know the feedback after the event. You just need to search for #event in the search tool.
- Develop relationships with reporters, bloggers and other media people through Twitter. Follow them and keep them updated about the updates at your company's end. Two resources that have a great list of the media people on Twitter are:
Media Outlets: https://twitteringjournalists.pbwiki.com/Media+Outlets+Using+Twitter
Media People: https://twitteringjournalists.pbwiki.com/Media+People+Using+Twitter
http://mediaontwitter.pbwiki.com/ - Tweet for customer service. Respond to customer services using twitter. Track any negative comments and resolve the issue immediately and tweet back the response to the customer. This may impress your customer.
Also read: 6 Tips To Find Followers on Twitter Relevant To Your Business
7 comments:
nice...do follow ishopd on twitter as well! www.twitter.com/ishopd
Hi Aashish,
I feel that your first two paragraphs are indirectly asking people to Spam the social networking sites,"Twitter," to be very precise.Many are doing so also.
From #2 to the last point, you have described SMO process in a very easy to 'read and implement' way. But again your first two paragraph are little UN-convincing to me.
You have talked about the benefits that Twitter can provide but you missed out the answer to key question that, 'How to do'?
One cannot login into Twitter and start talking about his/her company. If someone follow this way, I am sure he will soon fail in making any buzz about his company. There are million others who are using Twitter for the same purpose and facing failure everyday.
There are some certain steps that need to be followed to create a buzz in Social Media and even those steps and techniques varies from company to company.
In the end I would like to ask you another question that, 'Why these days people are concentrating on Twitter, when there are many other social networking sites too"?
BTW it was a nice article
Rather than think you are calling people to spam, I would only add that you need to include that not every Tweet should be promotional. You need to be a human, engage in others' conversations, and give much more than you get-- and you will get.
Hi, your article has shown some positive points. But you missed some, the moment you talk about anything related to your promotion activitiy the other person loose interest, it can only be possible when you have hard code list of people in your account willing to share on twitter.
@Dream Team - You do not have to directly promote the product. You need to follow the AIDA principle - Attention, Interest, Desire, and Action. In social media marketing, it takes more time to close a deal. Social media is just a tool to reach the prospect. A telephone call to a prospect can't close the sale. The sales talk on the phone closes it.
The idea of AIDA is nice and it could be beneficial, the only thing required is it must be knitted well.
I had came across a post on AIDA on http://www.pixelcrayons.com/blog/web-design/design-to-market/, but the site is of designing, though the post is good and informative to read
Who knows where to download XRumer 5.0 Palladium?
Help, please. All recommend this program to effectively advertise on the Internet, this is the best program!
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