Monday, June 29, 2009

Top Paying Google Adsense Keywords

Google Adsense is a popular affiliate program to earn revenue from your website or blog. It usually allows you to paste their script and that will show ads on your website, with the relevant keywords which you have in your content. And any clicks on these ads will earn you a share of the CPC.

There are various ways to increase this revenue and Google Adsense will also provide you the details. Here is one simple way to increase the dollars. Below is the list of few of the TOP keywords which generate high CPC, means your share will also be at the higher side. So, the easier way is to have the content on the web page or blog around these high paying keywords. This will show the relevant ads and will help you to earn more.

This list of keywords is prepared only through my experience and the CPC may vary from time to time. This list is not complete and completely accurate. You need to frame related phrases around these main keywords and also check for the CPC before preparing the content for the web page.

Mortgage
Mortgage rates
Low cost loan
Fast loans
Loan payment calculator
Student loan
Credit cards
Second mortgage loan
Mortgage quote
Company insurance
Car insurance
Health insurance
Life insurance
Auto insurance
Refinancing cash out
Refinance mortgage
Loans after bankruptcy
Bankruptcy lawyers
Bad credit consolidation
Credit card processing
Credit cards rewards
Balance transfer credit card
Debt negotiation
Out of debt
Domain name registration
Cheap domain registration
Free domain name registration
Domain name renewal
Email hosting
Virtual hosting servers
Windows 2000 hosting
Linux hosting
Dedicated servers
Hosting reseller
DSL service
Internet modems
Conferencing internet
High speed internet
Broadband company
Computer rent
Computer hire
Notebook rentals
Car hire
Online college
Online degree
Online education
Laser hair removal
Hair removal laser surgery

A more detailed and almost complete list is available here.

Sunday, June 21, 2009

Update your Facebook Status from Twitter

Yes. You can update your Facebook status right from Twitter now. And that too only for the tweets you want. Just end a tweet with #fb when you want it to update your Facebook status – It’s that simple.

Some more tips to take care –
  1. Take care not to confuse your Facebook friends with different and frequent tweets
  2. Leave certain updates on Facebook for longer time
  3. Twitter is Twitter and Facebook is Facebook. One needs to treat them differently
  4. There can be some time lag for the status to reflect on Facebook. Have patience.

Thursday, June 18, 2009

5 Simple Tips to Make Your Resume Searchable

Recession has made it tough for the unemployed to find a suitable job for them. The best way is to make your resume easily searchable for the recruiters so that you can get more and relevant calls. Here are few simple tips which can make your profile or resume within the reach of such recruitment agencies.

  1. Regularly edit your profile on the job sites like naukri.com, jobsahead.com, monster.com or careerbuilder.com. Let it be any job site, just edit your profile a bit and save it again. Here your edit is not that important, but this will reset the save date on the database making it a latest resume and a latest profile every time you save it. Thus, it boosts the ranking for your profile when recruiters search for candidates. Also, let your profile have all important keywords. Yes, optimize your profile as well.
  2. Update your status on social networking sites like LinkedIn, Facebook and Twitter. Let the people know that you are looking for a job. You can provide a link to your profile too in the status message. If you feel right, you can update your IM status messages as well.
  3. Google launched the profile page. Update it with the most relevant keywords which you feel the recruiters use and you want them to find you or your profile.
  4. Use Twitter search and try to find out users whom you feel will be helpful in finding you a job or they themselves are recruiters and follow them and read their updates. May be they can post a job ad or they may also follow you.
  5. Join relevant groups in sites like LinkedIn and Facebook and participate in discussions. Just try to make your presence felt in such groups.

Let me know if these help. When you get a job, let us meet for a drink. Frobes provides the top 15 job sites. Check if they are useful.

Will Online Entertainment Industry Survive?

The emergence of MP3 and MP4 has shattered the business of music industry. Still the film industry is not touching the business it has to in the online market. Many P2P sites come-up and internet savvy folks want to download the audios and/or movies over to their desktop or iPod. I guess making the DVD rentals online has also not yielded much business online. I guess folks really do not want to carry the CD or DVD. They rather prefer a digital format which can be carried in their devices; more so can be easily transferred.

In the report, The State of Music Online: Ten Years After Napster, the Pew Internet Project traces the evolution of online music, and the changes that have been forced on musicians and the recording industry.

This is a period of innovation and survival for this online entertainment market. The popularity of social media networks may hamper the online sales of music. But, can these entertainment companies fight this out? I am just guessing good strategies to come out from these business guys. May be use of biometrics to listen or see these files? May be a tie-up with the ISP to have a cap on sharing such files? Do you have any ideas?

Wednesday, June 17, 2009

Social Media – Is It the Online Revolution?

Iranians both inside and outside the country are using social media networking sites to spread, to organize, and to make their voice heard. Iranians have shared online images, video, emails and tweets about the protests and spreading violence thus overtaking the local media. Efforts to control the populace of using internet is visible – limited internet bandwidth, blocking of networking sites, interrupted cell phone service and blocking SMSs and more.

And THAT is signal! This is what I guess. All these groupie networking sites Twitter, YouTube, Facebook – are heading the populace towards a new revolution - the online revolution? Is this just infatuation of the internet or the new technology? The revolution has just started in the gathering and sharing of information, of intention, of expression, of opinion and of connection.

The hierarchy is slowly reversing. Many people will control the few. Social media is a great weapon in the hands of the people. This isn't just an Iranian revolution - this is a bottom-up revolution impacting everything. Is it a boon or a bane?

Thursday, June 04, 2009

5 Important Approaches for Social Networking for Companies

Many corporate are trying to jump the social networking band wagon. The social networking websites’ links, icons and/or logos are being shown on most of the corporate websites as they want to increase their reach to and want to easily communicate with the folks in their network – customers, prospects or anyone.

Here are the 5 important approaches that they need to be confident of performing prior to jumping in the networking band wagon.
  1. Define Objectives: Companies first need to define the objectives and goals as to what they want to achieve by social networking. Defining them before will help the contribution and participation more interesting and productive.
  2. Channel of Communication: Companies need to keep in mind that networking in this media is not to increase the sales. It is a channel to make your customers and prospects to communicate with the company in a simpler way. And the other way round, may be customers do not want to receive a phone call or an e-mail but, wants to read the corporate blog or tweet. And the customer may feel comfortable to respond back or ask questions through the same channel.
  3. Listen to Customers: This is the most important thing that corporate companies need to be keeping in mind. The jump in social networking makes it easily accessible to their customers and prospects. Listen to them first. The more the knowledge is shared with the customers and prospects to solve the issues the more satisfied the customer gets. Thus, building a good reputation in the market.
  4. Track Customers Talking: Search the online media frequently to find out what people are talking about the company. And companies need to immediately attend, communicate the updates to them immediately. This networking channel is to build the brand and not to start the sales cycle. There are tools available which can help to keep track of this - TweetScan, RSS feeds. Companies can also try Andy Beal’s trackur tool.
  5. Be Real and Own: People like communicating through this channel as they feel they are talking to a responsible person from a corporate who listens to them. So, one who communicates from the company side needs to be a real person who can own the issue or problem being talked about and respond back with a solution to them.
Also read related posts -
The Four Important Steps to Start Social Networking for Business
6 Tips To Be Successful In Social Media Marketing

5 Easy Tips to Improve the CTR for Google Adwords




It really helps a lot in conversions and better ROI if you try to improve the CTR for your ads in Google Adwords. The better the CTR, the better the ad position with the lower CPC, which leads to quality clicks. And finally this leads to better conversions and better ROI.

Here are few easy tips which can help you to increase the CTR. Couple of them are the same old tips, but rest of them are new ones and are working well for my ads. You can test them out and let me know if it worked for you as well.
  1. Spend money on keywords that work: Use exact match or phrase match for the keywords (use of square brackets or quotes like [keywords] or “keywords”). This helps in avoiding unwanted clicks. You will get the clicks which your ad is supposed to be clicked for. This way you get only potential customers to click the ad. Even the use of negative keywords will filter the unwanted clicks. Check for more details on Google Adwords.
  2. Double Advantage: Have variable title for the ads like – {Keyword: Default Title} where you need to replace the default title with suitable text. Visitors tend to click if they find the keyword they are searching for in the ad. In addition to that, Google bolds the keyword which is being searched. So, you will have a double advantage to use the keywords in the title.
  3. Create Urgency: Try to use good call-to-action lines in the ad copy. Let it create the sense of urgency to make the visitor click. Keep in mind that your ad is being shown among your competitors and you need to attract that click. Try testing these which suits the ad – Click now, Get it now, Download free trial, Try our trial today, Special Offer, only for today…
  4. Specific Action: Direct the visitor in the ad the action he/she has to make after clicking. This will help them to make a quick decision to click or not. For example: Register now, Buy at a discount, Download the white paper, Read brochure…
  5. Numberings: Numbers really help in attracting quality clicks. Try putting the prices in the copy. The visitor will decide prior to clicking the ad if he/she finds the price attractive. You can also put toll free numbers in the ad as it will avoid that click and the visitor will directly call you and will not click. Just give a unique phone number so that you can track the calls and calculate the conversions and ROI.
I would like to hear your experiences too in this regard.

Related posts:

13 Easy Tips to Make Landing Pages More Effective
6 Basic Tips for a Perfect PPC Campaign



Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine

The “REAL” Reasons Why One Has Followers on Twitter

With all the number of followers one has on Twitter, it is really important to know why those folks are following you. These are the few important and main reasons why they usually follow.
  1. The major junk of the followers, follow you as they expect you to follow back.
  2. Your tweets must be useful for them. They must be interesting for them to read it. You are the best judge. Do you really think so?
  3. You can be a celebrity or a very important personality that folks want to follow you on twitter apart from just fan following. For example: Britney Spears, Obama and Oprah.
  4. You must have registered in some Twitter follow website and you have got many followers then. Yes, it is of no use and this again will lead to #1 above.
  5. It must be a company account and folks may want to know more about your company. They can be your customers, media or just persons who want updates about your company.
  6. You must be an important person in #FollowFridays and folks seem to find you interesting.

Any other reasons you know as to why followers follow?


Wednesday, June 03, 2009

Tree Plantations Campaign by GHMC, Hyderabad

It is time we reflect on the implications of our actions. We use plastic, we cut trees, we waste paper, and we pollute the air and the list goes on. Let us stop this and try to mend our ways at least now.

The Greater Hyderabad Municipal Corporation through their website proposed to plant one million plants during the planting season June to September 2008. They surely must have plans for this season as well. Let us also do it all over the world. Let us plant saplings and plants where ever possible as it is on-set of monsoon in many areas in southern India. Let us come out and make this place greener.

You can also do the following to save the earth:

  1. Avoid using polythene bags. Instead use cloth or paper bags
  2. Carry the cloth or paper bags from home while going to the super market. Request the sellers to put your things in your cloth bag and make them understand about the disadvantages of using plastic bags
  3. Use re-usable containers where ever possible
  4. Do not let plastic litter in environment
  5. Replace all electric bulbs with CFL lights. They not help in saving power, but also generate less heat
  6. Save electric power as much as possible
  7. Not to say - Save water. Do not waste it
  8. Consider car sharing – car pooling
  9. When you can use your bicycle or bike to commute, use it. Do not use car when you want to go there alone. If you can walk/jog, then it is much better
  10. Consider reading the daily newspaper online
  11. Turn your vehicle engine off, if you have to keep it idle for more than a minute

There are lot more things you can do. I suggest just take one from the list and follow it strictly. You contribution to the world for this will at least start.