Most of the online business invest much in marketing campaigns. These marketing campaigns will really pay-off well if these camapaigns generate leads which they will, and these leads convert to sales. So, how to convert these leads to sales and how to optimize the whole eCommerce process - here are few key steps.
- Study and improving the user-interface to make the buying process more easy and simple
- Study and analyze to reduce shopping cart abandons (I will try to post about this in more detail)
- Using analytics to help in increasing conversions
- Identifying the conversion leaks and reduce it
- Making the eStore search engine friendly
- Use of virtual agents to help eCommerce customers happy, increase cross-sell and repeat sales
- Use of social media to expand in that market as well
- Suggestions of special offers and promotions to boost sales
- Last but not the least, let the visitors know that their credit card transactions on the website are secured
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