Friday, March 24, 2006

Five Reasons Why Marketing Should Manage Web Content

Marketing professionals are responsible for the overall communication of products, services and brands. Because your Web site is such an integral part of your communication strategy, doesn't it make sense to put more content control into the hands of marketing experts?

Increasingly, companies are realizing that to maximize marketing effectiveness, it's mandatory to give some level of control of Web applications to marketing professionals. The rise of new job titles is one indication that many companies are getting it; directors of interactive marketing, directors of Web content and other professionals are bridging the divide between marketing strategy and technology.

1. Control online brand and message
2. Satisfy site visitors more effectively
3. Distribute responsibilities to the right people
4. Leverage knowledge of the customer
5. Enable marketing to drive ROI

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