At Last Twitter is Making Money

Google and Microsoft are in talks with Twitter separately to strike a deal to include the tweets in the search results in real-time. Both the search engine rivals are engaged in separate talks with Twitter according to a report from Wall Street Journal’s website, AllThingsD. It also reports that numbers of scenarios are being discussed to compensate Twitter for its huge and potentially valuable trove of real-time and content-sharing information, generated from the data stream of billions of tweets from its 54 million monthly users.

"This could be a way for Twitter to make some money, and maybe more than just a little money. It finally means a business model for Twitter, or at least the beginnings of one. And, of course, it means real revenue, which is very important. Not just in licensing revenue from Google or Microsoft, but also in potentially getting a piece of the action on an ongoing basis. So there could be considerable upside here for Twitter," said Dan Olds, an Analyst with The Gabriel Consulting.
This is good for the search giants and Twitter. For us we get the search results as a mix of web results and personal messaging. But…

• will this not spam Twitter with all the tweets of the folks who want their website on the top of the search results?
• how well these tweets can will be segregated as natural or real tweet to a spam one?
• what will be the criteria or filter used to get the tweet included in the search results?
• how can retweets be managed in the search results? Will they also appear?

The bottom line is if the deal (or deals) is (or are) through then Twitter will have a business plan.

Related post: What Can Be The Search Algorithm for Twitter Search?