To be successful in social media is it important
- To increase your network in social space - have more and more followers in Twitter?
- To have presence in all the forms – blogs, forums, Twitter, Facebook…?
- To keep talking about your own business?
If you feel so, then you are wrong. Social media is about others talking about your business. It is about sharing knowledge. It is not a place to do sales. Your network should talk about it and spread the word.
The most important steps for a social media campaign to be successful are
- Identifying the evangelists who will talk about your business and get them into your social network.
- Make the evangelists to talk about you and your business.
- Allow the evangelists to spread the word among their network
Who can be these evangelists? They can be your customers, prospects, analysts and/or your partners. Try to convert them into evangelists. Discuss a topic among them so that it can ignite a healthy discussion. Share knowledge so that these evangelists can get more dope to discuss. Let them review your product or service. Let them discuss about your customer support. If at all there are few negative conversations or feedback in the social media space, inspire these evangelists to have more positive conversations apart from you immediately responding to the same.
Also read below articles to know more about social media and networking:
The Four Important Steps to Start Social Networking for Business
6 Tips To Be Successful In Social Media Marketing
5 Important Approaches for Social Networking for Companies
No comments:
Post a Comment