Friday, February 25, 2011

The 12 Important Things for a Landing Page to be Successful

As you all are aware that a visitor or a prospect reaching your website will spend at an average less than 8 to 7 seconds before he / she exits or clicks something. We really invest lot of resources, energy, time and money to get prospects to our website. We know and we can calculate which campaigns and which sites direct prospects to the website. But, are we providing or delivering the message which the visitors need in those 7 seconds? Here is a simple checklist which will help if you website and the online business are delivering what you want.
  1. Try to specify in one sentence, what is the key message a visitors takes from the home page and check is that the campaign or website objective. 
  2. What are the three things that tell the visitor on which page or which stage of the shopping cart are they – bread crumbs or shopping cart steps or… This can increase the conversions or reduce the bounce rates.
  3. Provide the content in bullet points and in short paragraphs. It is easier to read with the short span.
  4. Take care that the key action you want the visitor to take is conveyed properly on the page and is clearly above the fold of the page? The visitor may not scroll down the page in those few seconds available.
  5. Have the registration form as short as possible and as easy to fill in as possible. Filling unnecessary information or long forms irritates the prospect.
  6. Be aware of the type and demographics of the audience and set the campaigns accordingly.
  7. Is there any unique available on the web page or landing page which is not available else where? And is it free? People do not give there contact details just like that.
  8. Does your landing page or web page talks the same as what is being conveyed through the text ad, banner, email or any other campaign? If not, it may hamper the conversions.
  9. Can the visitor on the landing page is able to perform any other task apart from what you want him / her to do? If you provide too many links and options then the visitor may get distracted or confused. Always try to stick to one objective one campaign.
  10. If it is a PPC like Adwords let the ads be displayed when you expect more conversions. Schedule your ads / emails accordingly.
  11. Provide your contact numbers (toll free preferably) and email clearly. The prospect may want to call you right away – to track such leads give a specific email and number.
  12. Provide you social media links like Facebook and Twitter. The visitor may find it interesting but, would like to be just associated with you as of now.

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