How to Grow Google Authority

Authority in a Search context takes into account all the elements of website and determines a grading system. The more authoritative and trusted website, the better it will rank in search engines. All this is on mere observation and is very unscientific. I just want the people who know here to do the talking.

1. Linking Neighborhood: It is believed that the important factor is about who is linking to your website. It is believed that Google has a list of Whitelist of trusted websites, a link or two from these trusted websites will boost the ranking. So, anyone has the list of these trusted websites? To name a few – Dmoz, Yahoo directory, Wikipedia, news website, social networking and bookmarking sites like Facebook, Twitter, MySpace, Digg, StumbleUpon, Reddit, Mixx…more
2. Buying Links: The Big G is always watching. So, do not just go and buy as many links as you want in one single day. Google watches the trend of the no. of links you are getting and decides the authority score.
3. Bad Neighbors: If you do not buy links, and yet you are linked from websites using reciprocal link exchanges formula or having links on web pages which are link farms can make you lose the authority.
4. Comments: Putting the link in ‘Comments’ section of blogs will help in getting traffic. But, can lose the authority. If at all you want to do this, then do it cleverly. Don’t make it look like a spam.
5. Linking Websites: Google will check the IP of the website from which you are getting the links. Are the websites your own websites and/or hosted on the same server where your main site is? Or these links have grown up naturally?
6. Content is King: As always, content is always and will always remain the king. Visitors should trust your website content and should provide an organic link to your website because they value your website’s content.
7. Duplicate Content: Do not duplicate the content or reproduce the same content. You will lose trust.
8. Subscribing RSS: As visitors value the content and want to keep themselves updated always, they subscribe the RSS. Thus, trusting the website and the content.
9. Traffic Trend: Google also looks at the traffic trends. How the traffic is behaving? Does it spike at certain times and behaves normal on other times? If spikes then why? If it is growing, then is it growing organically?
10. Brand Search: If many people are searching for the brand name in Google, then it is a good sign. It adds a value to the authority.
11. Domain Extensions: Easy to get domain extensions will not be as important as .edu, .org, .gov.
12. Age of the Domain Name/Website: The older the website or the domain name, the better is the trust.
13. Expiry of Domain Name: The later the expiry date, the more trust one can have in your website.

As already said, these are just on observations, so to summarize everything stated above that will convey the same results are:

1. Have a natural and organic growth always with a sound promotional behavior
2. Good, unique and valuable content presented specifically for visitors to read and not for search engine robots. And the content needs to be refreshed regularly
3. Have a trusted infrastructure. By this I mean, good life for the domain name, quality hosting service providers, good neighbors…