Wednesday, August 12, 2009

Caffeine Update: Google Asks Webmasters to Test the Next-Gen Search Infrastructure

Today in Google Webmaster Central blog, Google confirmed that for the last several months, a large team of Googlers has been working on a secret project: next-generation architecture for Google's web search.

This process will help Google search with indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a difference in search results. But web developers and power searchers might notice a few differences, so to get the feedback from web developers they are collecting the feedback.

The web developer preview of Google’s new infrastructure is available at - http://www2.sandbox.google.com/ . To provide feedback on the current search results and new one can be provided through the link at the bottom of the search results page that says “Dissatisfied? Help us to improve.”

I am yet to identify significant changes in the rankings but, few other experts did notice the changes as
  1. This change has effected to rankings related to keywords used in social media
  2. This will affect the long-tail keywords
  3. Keyword suggestion is popping bit faster
  4. Not indexing as many web pages as the normal one
  5. Providing the search results faster – may be the load is too less on Caffeine
  6. May impact SEO rankings and/or traffic
  7. May impact PPC search strategy
  8. Link structures will not be the only one to decide the ranking
  9. Indexing of social media, news sites and micro-blogging sites as immediate as possible
  10. Improving of accuracy of results

Do comment on this if you have noticed something important about this.

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