Google launches new social search function

Google Social Search is an experimental feature that helps you find relevant public web content (like blogs, tweets, status updates, reviews, relevant articles from your subscribed RSS through Google Reader and any relevant content linked from your friends’ Google profile) from people in your social circle. Your social circle means your Gmail contacts and contacts from social sites listed in your Google profile. For example, search for ‘adventure sports’, and Google Social Search will provide the reviews by your friends and other contacts in the search results.

You can join the Social Search Experiment here. Once you have joined, Google may bring up results from your friends and other contacts. These special results appear at the bottom of the search results page, in a section labeled "Results from people in your social circle".



Now, to improve the search result quality we need to have quality social circle who are engaged in submitting public web content by way of blog posts, tweets and reviews. If your social circle is weak, you may not get the right search results. So, increase your social circle with people who blog and tweet very often about the things you are interested in or want to search. Ha… does it sound simple?

But, read it on Search Engine Land that, Google Social Search went down for a while. Google has confirmed this is a temporary issue and that a fix will be in place in a day or two.