Wednesday, November 25, 2009

Top 10 Probable Trends in 2010 for Online World

Here is my early guess work of the trends that can be expected in the online and internet world during the year 2010. All may not be true and damn sure to happen… but, we can just expect it. So, here are the predictions:
  1. Social Media may replace email to a certain extent: Social media may reduce the usage of communication through emails. Facebook, Twitter… are providing access to your friends and like-minded people much easier and faster than email. The usage of email communication can reduce a lot among friends and personal communication. More about this has been discussed in my earlier post Email Vs Social Networking Sites.
  2. Facebook you friend: People will not be searching for personal details of their friends on Google first. They will try to find it on social sites like Facebook, Twitter… So, the new verb will be Facebook your friend and try to find his/her personal details. “Hey Bob, can I have your phone number?” “Dude, Facebook me and you will get it”. Yes, this is the way it goes. Social search will be important in the coming year.
  3. Branchless Banking: The trend of online shops is matured. Now, banks will not boast of the number of branches they have and the footprints they have all over the country or the world. Online banking will be the trend. They will assure of high security and will stick to the regulations and will have customers who will operate their accounts only online. You do not need to have to go to the bank at all.
  4. mCommerce: eCommerce is on internet. mCommerce is through mobile phones. Mobile phones are being used for money transfers and bill payments. They have been hardly used for retail payments. The trend will be that users will use only their mobile phone to make payments instead of entering their credit card number in it. This may work for downloads, apps or other upgrades.
  5. Draw money from POS machines: You just need not use your card at POS machines to pay for your purchases. You can as well as the retailer to give you cash after swiping the card. For this you do not have to go to the ATM machine again to draw the money. I am sure if this comes, then there will be certain strings attached to it by the bank.
  6. Outsourcing will lead to Crowd Sourcing: Business will try focusing on crowd sourcing as it is an open call to a group of like-minded people and they expect to get better ideas. Business will look out to develop new technology or would like the community to test it out. This is already being used by Google and will extend to other business as well. Not only this, political parties will try to use this for canvassing; Ad agencies will find this very lucrative. This will be the best way to collect donations from the masses as well.
  7. Social Media Analysis and Stats: Organizations will jump in this social media to keep the brand buzz alive here as well. But, they will also like to get the analysis and stats for the same. The same way as we have for the website. Agency will provide these services and more tools like radian6, buzzgain, Filtrbox will come up to help the organizations to get more filtered and useful data to help them analyze and plan the strategy.
  8. Video driven communities: We have seen YouTube. Now, we will have communities driven by the videos which will lead to conversations. Momversation, sponsored by Target, is driving conversation and community around the issues of moms.
  9. Leveraging Offline meets with Online Connections: People will tend to meet offline with the like-minded people whom they met online. Networking groups will lead to such meet-ups. More and more websites and people will come-up to have such meet-ups. Businesses will also have to plan a strategy as to how to leverage offline to online connection. Something needs to be done to get it reversed.
  10. Semantic Web: This buzz was earlier as well and will continue in 2010. It will offer a wide range of possibilities to build more applications with deadly features, which can enable users to use it.

1 comment:

Amber said...

Hi Aashish,

Thanks for the mention. We're very hopeful that the monitoring and measurement aspect of social media will continue to gain traction. The most powerful bit of all of it is deriving insights from the online world that can drive you to better business decisions.

Thanks,
Amber Naslund
Director of Community, Radian6
@ambercadabra