Friday, December 04, 2009

Seven Social Media Trends for 2010

We have seen what difference Social Media has done to the online world in 2009. The users have increased enormously on Facebook, Twitter… More and more people are using it. Organizations have also moved over to this channel to provide customer service or just to create brand awareness here as well. So, what 2010 has for us in Social Media –
  1. Social Media will be more filtered: People do not like unnecessary updates to be seen in Facebook or Twitter. They want to read updates which they are interested in. People would now like to connect with only like-minded people. They just do want to increase their social network – they will now choose in which niche network they want to be a part of. This will give rise to increase in “exclusive” social networks concentrating on niche areas where like-minded people can ignite more in discussions.
  2. More Organizations will join this wagon: More corporate and organizations will try to use this medium to provide customer service. This is the most economical way to solve the customers’ issues and it is also quick. Even the customers will feel it is comfortable to reach through this channel. Wells Fargo, Best Buy’s are already using Twitter help out their customers to answer their queries.
  3. Organizations will look out for numbers: Organizations will try to leverage this medium and at the same time they would like to know as to whom all are talking about their brand and products on other social channels. They would be keen to analyze the plus and minus feedbacks. They may also want to know about the presence of their competitors here and how they are leveraging this platform. More tools and filters will come into play to help the organizations in getting these stats and analysis.
  4. Social Media on Mobile: Organizations will have polices on using networking sites by employees and may even block most of the sites within the office network. Employees will be forced to use mobile phones to help them with the social media. This will increase the usage of mobiles with good apps to help them in satisfying them with the social media addiction.
  5. Social Business: More games and apps will be focused on generating revenues. The apps will try to create competition with friends. FourSquare, Rummble will try to concentrate more into this business.
  6. Usage of Emails will come down: Social media helps in distributing and sharing of content with large audience much easily than emails. People will try to use less and less of emails and more of social sites. Read more about this - Email Vs Social Networking Sites
  7. Leveraging Offline meets with Online Connections: People will tend to meet offline with the like-minded people whom they met online. Networking groups will lead to such meet-ups. More and more websites and people will come-up to have such meet-ups.

Let me know if you anticipate more or do you defer with my thoughts. I would like to hear from you.

Related read: Top 10 Probable Trends in 2010 for Online World

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