Monday, April 20, 2009

Couples Tie The Wedding Knot On The Web

According to the news article in The Asian Age, one of the Reliance World store was used for formalizing a Nikaah (wedding) through video conferencing. The bride and the groom where in two different geographies – Canada and India and the rituals were carried over through the video conference.

Modern digital technology has come as rescue for not only corporate companies who are using it to cut costs and save time, but to common consumers as well. They are using it to communicate with their family members and relatives rather than spending time and money on travelling.

Reliance has 12% growth in video conferencing in FY 08-09 and expects much more this fiscal year. Cisco reports 31% increase in usage of web collaborative solutions, especially video conferencing in March 2009 compared to March 2008.

While the market for video conferencing is still small in India with manufacturers generating product and services sales of around $35 million in 2008, industry players agree that the demand for such solutions in the future can only go one way — upwards.

So, can we expect virtual honeymoons now?

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