Tuesday, April 21, 2009

SMBs To Increase Online Presence

To cash on more with the tight budgets and limited resources they have, many SMBs are planning to increase their presence online to increase the business in the prevaling tough economic times. According to a poll of US marketers by Bredin Business Information, the primary challenge of SMBs is to fund new projects, growing business with limited resources and increasing awareness.Moreover, 2009 is the year in which SMBs would like to have more online activities thus making them more focused to target the niche audience. I say, not only SMBs, even large and enterprise business will try to concentrate more on online activities as this provides them with niche target audience, define success metrics and accurate ROI which are very important criterias for a successful marketing campaigns during these tough times.

Source: eMarketer.com and Bredin Business Information.

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