Wednesday, February 18, 2009

Corporate Blogs – Why the BIG BUZZ?

There are millions of blogs around and hundreds get launched daily. Currently Technorati tracks over 71 million blogs. More and more corporate are turning to blogosphere to connect with their prospects and customers. It is a good platform for them to listen to their prospects and customers and respond to them. In turn the customers also feel that they are being listened by a person and not auto-responders or IVRs. Blog is an effective access to the frustrations and desires of a company’s target audience.

Corporate and business folks are going towards blogs as:

  • Blog is an effective media for brand awareness
  • Blog is the fastest growing form of consumer generated media
  • Blog can change the way a business interacts with customers
  • Blog can engage your target audience and it is easy here to convert them as customers
  • Blog as an effective media to put before what you have learnt and bring it to action
  • Blog is the most economical way to promote the business – if you do it effectively and strategically
  • You can also market your business through other blogs or asking other bloggers to write about your business and build company’s reputation and address criticism

The few hitches which can the corporate folks can have with a blog are:

  • Finding a good blogger – should also be a part of the decision maker
  • Should balance the sales push and information on the blog to build a loyal readership
  • Negative comments/blogging (on other blogs) can occur and companies need to be ready to tackle such customers/bloggers

There is a very good tool which can be used to track other bloggers which write about your brand, comments being submitted on other blogs or social media websites. This tool is called Trackur. The internet has given a powerful voice to consumers, bloggers, forums and other internet users. You can arm yourself with Trackur's intelligent online reputation monitoring and you'll never get caught by a surprise attack on your good name. The good news is they also have a free trial.

No comments: